... or addictive engagement. Originality/value Interpersonal communication has long been recognized as a key driver of information exchange and consumer behavior. Increasingly, these interactions occur in virtual environments; however, despite growing scholarly attention, limited research has examined how SMU...

.... Eye-tracking data were collected to capture visual engagement metrics, including fixations and saccades, and these were integrated with the traditional TPB framework to evaluate their combined effect on consumer behavior. Findings The results reveal that integrating visual attention patterns...

... attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Consumer behavior Model specification COVID restrictions Reactance theory Since the outbreak of the novel coronavirus disease in 2019...

... inconsistencies and knowledge gaps identified, contributing toward the development of this research area. Consumer cosmopolitanism International marketing Consumer behavior International market segmentation Systematic review Moreover, given its interdisciplinary nature, relevant contributions...

... Ancient philosophical wisdom shared by East Asian societies can shed light on how marketing activities and consumer behavior intertwine within East Asia and beyond. Three ancient philosophies (i.e. Confucianism, Taoism, Buddhism) heavily influence East Asian societies through personal and institutional...

... are converging in perceptions and sharing uniformity in consumer experiences and purchase decisions (e.g. Levitt, 1983) or if consumers are diverging in consumer behavior (e.g. Craig and Douglas, 2006 ; Vrontis et al., 2009). While this issue remains unresolved in the literature (Nasir and Altinbasak...

... Emerging markets Consumer behavior Structural equation modelling Luxury brands Brands Consumer behaviour United Kingdom United States of America India Malaysia Zeithaml (1988) defines value as an overall assessment of subjective worth of a product or service considering all relevant...

... © Emerald Group Publishing Limited 2008 Unique selling proposition Consumer behavior Product differentiation Cross‐cultural studies All individuals crave uniqueness to some extent (Fromkin, 1972 ; Snyder, 1992 ; Snyder and Fromkin, 1977, 1980), making need for uniqueness (NFU...