..., the study of how traditional firms enter foreign markets using digital platforms remains in its infancy. This paper contributes insights into the academic and managerial relevance of this field. Design/methodology/approach A systematic review of the literature based on content analysis was undertaken...

... communication as well as how companies strategically approach CSR communication. Design/methodology/approach Using Nvivo, the authors carried out content analysis of the COVID-19-related tweets of the Fortune top-100 companies using Twitter's ‘advanced search’ tool. The analysis included tweets posted...

... 2016 Emerald Group Publishing Limited Licensed re-use rights only Content analysis Destination image Country of origin Country image COO Place image Country image (CI) research examines how a country’s image influences consumer’s perception of and attitude towards the country, its...