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Keywords: Customer value
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Journal Articles
How do mature born globals create customer value to achieve international growth?
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2020) 37 (2): 185–211.
Published: 21 February 2020
... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Born globals International growth Customer value Marketing orientation The past decades have witnessed an increase in research on firms that, from inception, view the whole world as a market and/or a source to access...
