... Licensed re-use rights only Ridesharing platforms Meaning-making Interpretations Developing countries User subversive behaviours Value co-creation and capture Digital platforms have come to embody a prevailing zeitgeist in the contemporary marketplace. Offering a multisided platform...

... microfinance marketing channel inefficiencies as demonstrated from our findings. Microfinance Developing countries International marketing Trustworthiness Innovation Emerging markets Channel management Mobile technology African markets The authors make the contribution of customerization...

...Professor Pervez N. Ghauri, Professor Byung II Park, and Dr Chang Hoon Oh; Verena Gruber; Bodo B. Schlegelmilch Purpose – Corporate social responsibility (CSR) initiatives can provide a mechanism for tapping into the vast consumer markets of developing countries. The purpose of this paper...

... inertia) and rivals' past choices (behavioral mimicry) as key determinants of location selection. The paper identifies the differences between developing country multinationals (MNCs) and developed country MNCs and their (differences)' implications for the relative influence of mimetic versus inertial...

... and target market selection. The context of the paper is multinational firms from developing countries. The sample consists of cross‐border acquisitions (CBAs) completed by firms from 18 emerging countries between 1990 and 2006. The authors use ordinary least squares and moderated regression analysis...

... such as advances in telecommunications, satellite, digital, and web technology are increasing the tradability of services (Braga, 1995) and expediting the globalization of services (Lovelock, 1999), there still remains a chasm in the level of technological development between developed and developing countries...

...). © Emerald Group Publishing Limited 2005 Ethics Market segmentation Persian Gulf States Consumers Developing countries Some multinational businesses have historically treated consumers in a foreign market as one large segment, without analyzing the key cultural and ethical issues...

... involved. Taking into account the weak resource base of the Eritrean manufacturers, we conclude that it may be easier for them to enter the Dutch market than the Ugandan market. Distribution channels Developing countries Small to medium‐sized enterprises Footwear industry Transaction costs...

... (Kaynak, 1982). The internal income distribution is highly skewed in comparison to developed countries (Adelman and Morris, 1973), creating “haves” and “have‐nots” (termed a “dual economy”). In the short term, dualism creates opportunities for first movers, who can sell their goods readily to affluent...

... Developing countries Export International marketing Standardization A major debate in the international marketing literature deals with the globalization of markets and the extent to which a company’s international marketing strategy can be standardized (Buzzell, 1968; Cavusgil et al., 1993...

...Naresh K. Malhotra; Francis M. Ulgado; James Agarwal; Imad B. Baalbaki Discusses and applies a general framework for services quality to make a comparative evaluation of ten dimensions of service quality between developed and developing countries. Derives specific hypotheses for each of the service...

...William R. Smith Numerous studies have demonstrated negative US consumer bias towards products originating in foreign countries, especially developing countries. Replicates and extends a study of origin bias in which products were identified as originating in regions rather than specific countries...

...Moonkyu Lee; In‐Ku Lee; Francis M. Ulgado Reports the findings of a study that examined the relative impact of various marketing strategies on the performance of mature products in a rapidly developing country, South Korea, from a contingency theory perspective. The results indicate...

...Luis V. Dominguez; Carlos G. Sequeira Investigates export marketing performance and internationalisation strategies of Central American firms engaged in non‐traditional exports to developed countries. A five‐country survey of Central American firms identified three patterns of export performance...

... reporting on beneficiary countries. Background The nexus between US trade and development policies during the Reagan administration was based on the following propositions: (1) development assistance is insignificant when contrasted with the foreign exchange that less developed countries have been able...

..., and review of manufacturer – distributor relationships are likely to vary,based on whether such relationships take place in buyers′ markets in developed countries or in sellers′ markets in developing countries. Several cultural and structural dimensions of markets in developing countries also play...

...David K. Smith This article addresses the question of how firms interested in identifying and exploiting business opportunities in less developed countries (LDCs) can use countertrade exchange mechanisms to accomplish their objectives. Key dimensions of this issue are illuminated using a business...

... Coffee Developing countries Export The Role of the Promotion Fund of the International Coffee Agreement International Coffee Agreement by 47 Thomas V. Greer and Michael J. Chattalas University College of Maryland, College Park, Maryland Received July 1987 Revised December 1987 Recent instability...

...William A. Stoever This article examines the behavioural and organisational reasons why the investment promotion materials of state‐owned enterprises in some developing countries are very poor as marketing literature. It gives examples selected from nine LDCs′ publications to illustrate specific...

... Developing Countries Trade Restrictions Underdeveloped Economies The author wishes to thank the reviewers and the IMR editors for their helpful comments and suggestions. 16 DETERMINANTS OF LDC MANDATED COUNTERTRADE Sam C. Okoroafo, University of Toledo, Toledo Ohio, USA This article has...