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Keywords: Donation frames
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2020) 37 (5): 901–921.
Published: 11 October 2019
... 03 2019 10 06 2019 09 08 2019 09 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Cause-related marketing Familiarity Donation frames Skepticism Promotions International marketing CRM’s popularity in the US...
