...Bharti Ramtiyal; Georgia Sakka; Khalid Mehmood; Sandeep Narula; Subir Verma Purpose This article leads the debate on how artificial intelligence (AI) helps born-global entrepreneurs in India to improve their performance and on the relationship between entrepreneurial orientation (EO), global...

... that the way to cope with the hyper-competition posed by globalization is to build iconic brands capable of establishing a special connection with consumers (e.g. Yu, 2018 ; Beverland, 2009). Iconic brands are those that carry consensus expressions of the values nurtured in a society (Holt, 2004...

... government policy-makers and trade organisations on running nation-brand promotions and marketing campaigns for FDIs. The findings will also benefit foreign businesses who are considering injecting capital investments into a country. Globalization Business-to-business Foreign direct investment Nation...

... that allows marketers to further understand the worldwide dissemination of nation brands. The paper integrates a novel framework with recent findings about the psychology of globalization, opening avenues for future research on nation branding. Culture Globalization Nation brand Iconic...

... is to comment on the conceptual framework highlighting the reinforcing nature of global consumer culture. Interestingly, cultural frame switching can exhibit different forms depending on whether bicultural individuals perceive their cultural identities as compatible and complementary, or as oppositional...

... to Steenkamp’s reflections on the future of globalization published in this issue of International Marketing Review. The paper is a commentary. Through examples and arguments, the comment emphasizes the need to think locally even when pursuing global strategies, and raises the question...

... is to comment on the article “Consumer cultural identity: Local and global cultural identities and measurement implications” by Yuliya Strizhakova and Robin Coulter. The commentary summarizes the main characteristics of the authors’ study, positions it in the context of globalization, and suggests...

... Limited 2019 Emerald Publishing Limited Licensed re-use rights only The purpose of this paper is to offer a different perspective on the global consumer culture (GCC) phenomenon and identify new avenues for future research. The paper is a thought piece. The unprecedented...

...Saeed Samiee Globalization is often thought of as a necessary condition for the existence of global brands and GCC. However, global brands existed long before the transition toward an increasingly integrated world. Further, global branding is related to the development of GCC...

...Mark Cleveland; Fabian Bartsch Globalization is among the most pervasive – yet misrepresented – terms of the late twentieth and early twenty-first centuries. Defining globalization has been elusive because the term means different things to different people (Robertson, 1990...

... trade Globalization Psychic distance Distance elasticity of trade Gravity models Linear structure equation modelling The paper is based on a longitudinal analysis of bilateral trade between 25 major trading nations over the period 1962-2008, using panel and year-by-year point estimates...

.... Internal, external and product‐related factors are explored. Design/methodology/approach This study focuses on four strategy and structure combinations: The global approach (standardization‐centralization); the glocal approach (standardization‐decentralization); the regcal approach (adaptation...

... is to facilitate firm internationalisation. Natasha Evers can be contacted at: Natasha.Evers@nuigalway.ie © Emerald Group Publishing Limited 2011 International new ventures Networks Export promotion organizations Globalization Ireland The internationalisation of new and small firms...

...Nicolas Papadopoulos; Oscar Martín Martín; Hugh M. Cannon; Attila Yaprak Purpose The purpose of this paper is to provide a conceptual framework for better understanding of cross‐national segmentation under the underlying forces of globalization and technology. Design/methodology/approach...

...Nicolas Papadopoulos; Oscar Martín Martín; Mark Cleveland; Nicolas Papadopoulos; Michel Laroche Purpose The purpose of this paper is to focus on two questions that are especially pertinent to international marketers. Is a strong ethnic identity (EID) generally incompatible with a globally‐oriented...

...Anders Bengtsson; Fleura Bardhi; Meera Venkatraman Purpose The brand management literature argues that the standardization of branding strategy across global markets leads to consistent and well‐defined brand meaning. The paper aims to challenge this thesis by empirically examining whether and how...

..., controling a 4.3 percent share in the global export trade (Kearney, 2009).. Faced with increased competition from China, the sector is undergoing a major restructuring, changing its image from a mass producer of ready to wear for other manufacturers to a creator and retailer of new designs, fashions...

... markets. Emerging markets International business Turkey Globalization Strategic groups Attila Yaprak can be contacted at: attila.yaprak@wayne.edu © Emerald Group Publishing Limited 2010 The market‐centered approach also has implications for internationalization. As Yang et...

... the international firms' business operations in that country. Research has found poor information infrastructure compounded by large distances between two countries account for reduced cross‐border equity flows between the countries (Ghemawat, 2001): Market entry Developing countries Globalization Market...

...Stanley J. Paliwoda; Stephanie Slater; Dave Crick Purpose The purpose of this paper is to examine whether differences exist between born global (BG) firms and international new ventures (INVs) in respect of their performance in overseas markets. These terms have arguably been used...