... responses is collected from two European countries, namely Hungary, representing a post socialist rapidly growing market, and Finland with a stable, highly developed and competitive economy. A multigroup moderation analysis is conducted. Confirmatory factor analysis is used in testing measurement invariance...

...). Design/methodology/approach The paper utilizes a longitudinal case‐study approach to present and discuss resource asymmetry between global and local advertising agencies operating in Hungary. Findings RBV proves to be valuable theory, revealing an interesting and unexpected range of sources...

...Lawrence Feick; Robin Higie Coulte; Linda L. Price As Hungary makes the transition from a centrally‐planned to a market‐based economy, its consumer markets are changing rapidly, with a deluge of new brands and products, new stores, variation in prices and the demise of old, familiar brands...

... to the countries of Eastern and Central Europe as means to encouraging the movement towards marketled economies. Explores the experience of foreign direct investment in Hungary. Concludes that the foreign company often brings to its domestic partner a longer term and more aggressive business perspective...

...Ronald Savitt Offers a commentary on Mueller and Baron′s Case Note, which had sought to understand changes in distribution systems taking place in Central and Eastern Europe, and particularly in Hungary. Savitt criticizes the authors for disregarding the considerable research into change...

... emphasis on Skala Trade and Centrum creates a distorted picture of Hungary′s retail sector because they are unrepresentative of Eastern European food retailers. © Company 1994 Distribution Eastern Europe Effectiveness Hungary The authors were encouraged by the recent comment...

... showed minimal concern with the interaction between brand name and country of origin. Discusses implications for Western firms which are seeking market and investment opportunities in the former Eastern Bloc. © MCB UP Limited 1993 Brand names Consumer behaviour Country of origin Hungary...

...Rene Dentiste Mueller; James Wenthe; Peter Baron Examines food distribution in Hungary as a case study for changes occurring in Eastern European food markets. The analysis is based on models of evolution of food distribution structures. Data for the study was assembled from a wide range of Western...

... of foreign origins. The structure differs somewhat when respondents evaluate their own country and products. Implications for marketing and research are drawn. © MCB UP Limited 1990 Consumer behaviour Hungary International marketing Products Trade Image Product quality International...