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Keywords: Innovation performance
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Journal Articles
The impact of the internationalization strategy of MNEs on innovation performance: the moderating role of digital transformation
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2026) 43 (3): 612–641.
Published: 13 February 2026
...Wei Zhang; Xinming He; Xin Qiu; Rui Guo; Ting Zhang Purpose This study aims to fill the research gap on how internationalization strategies (depth vs breadth) influence the innovation performance of multinational enterprises ( MNEs ) in the digitalization age and explore how digital transformation...
Journal Articles
Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation
Available to PurchaseAbhishek Behl, Shampy Kamboj, Bijoylaxmi Sarmah, Vijay Pereira, Kirti Sharma, Hussain Gulzar Rammal, Elisa Arrigo
Journal:
International Marketing Review
International Marketing Review (2023) 40 (4): 739–773.
Published: 17 January 2023
...Abhishek Behl; Shampy Kamboj; Bijoylaxmi Sarmah; Vijay Pereira; Kirti Sharma; Hussain Gulzar Rammal; Elisa Arrigo Purpose This study examines the impact of customer involvement (CI), technology strategy, firm internationalization and servitization on product and service innovation performance (SIP...
