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Keywords: International market entry
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Journal Articles
Journal Articles
International Marketing Review (2005) 22 (4): 474–476.
Published: 01 August 2005
... exported abroad, highlighting the resulting impact on channel integration, product competitive advantage and product market performance. Tiger   Li (Guest Editor) . Reviving Traditions in Research on International Market Entry . Kidlington, Oxford, UK : Elsevier Science Ltd   2003...

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