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Journal Articles

Enter here, exit there: explaining symbiotic knowledge flows of international market entry, exit and re-entry insights among adjacent intellectual fields

Katerina Boncheva, Nilay Bıçakcıoğlu-Peynirci, Matthew J. Robson, Robert E. Morgan, Yiannis Kouropalatis
Journal: International Marketing Review
International Marketing Review (2026) 43 (4): 1033–1071.
https://doi.org/10.1108/IMR-04-2025-0207
Published: 31 December 2025
... at: bonchevak@cardiff.ac.uk *Deceased 15 04 2025 25 08 2025 23 10 2025 17 11 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only International market entry International market exit International market re-entry...
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