... Publishing Limited Licensed re-use rights only International marketing research Banking and finance Systematic literature review Integrative framework Comprehensive review The economic crisis, resulted from the Covid −19 pandemic, as well as the way businesses perform their operations...

... inconsistencies, as well as by the absence of international marketing research on the CRM domain. Originality/value Therefore, the authors critically evaluate the extant CRM research with the aim of increasing its coherence, quality, scope, impact and international dimension. Based on this evaluation...

... sample. The exploration may have significant implications to international marketing researchers and the paper offers stimulus for further research in the area. Sanna Sundqvist can be contacted at: sanna-katriina.asikainen@lut.fi © Emerald Group Publishing Limited 2016 Measurement...

... obfuscation, model building (theorizing), or psychometric dithering can compensate for underlying lack of external validity,” (of the facts), on which a theory is founded.” © Emerald Group Publishing Limited 2011 Country of origin Brand origin International marketing research Consumer...