... capital, digital transformation and sustainability paradigms, and highlights how these findings guide business organisations in designing international marketing strategies. Design/methodology/approach A systematic literature review (SLR) was conducted using the PRISMA protocol. In total, 92 peer...

..., financial literacy and social media-induced anxiety influenced individuals' financial perceptions and preferences, offering valuable insights with broader implications for international marketing strategies. Design/methodology/approach The study employs a quantitative research design based on a survey...