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Keywords: International open innovation
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 755–782.
Published: 17 August 2021
...Nadia Zahoor; Zaheer Khan; Ahmad Arslan; Huda Khan; Shlomo Yedidia Tarba Purpose This paper presents a theorization and an empirical analysis of the influences of international open innovation (IOI) on the international market success of emerging market small and medium-sized enterprises (ESMEs...
