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Keywords: Knowledge sharing
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Journal Articles
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2023) 40 (4): 798–826.
Published: 28 February 2023
... knowledge sharing as a form of both codified knowledge and informal feedback knowledge; it also assesses whether the adoption of knowledge transfer and translation practices in a servitization process positively moderates the effect of knowledge transformation on knowledge sharing for internationalized KIBS...
Journal Articles
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 682–705.
Published: 31 March 2022
... using ordinary least squares regression modelling. Findings The results of this study reveal that the usage frequency of online reviews (UFORs), social bonds (SBs), subjective happiness (SH) and reciprocity positively impact on customer knowledge sharing (CKS). By contrast, the perceived usefulness...
Journal Articles
Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 482–508.
Published: 24 December 2021
...Tuyet-Mai Nguyen; Ashish Malik Purpose A growing number of international travellers have influenced how hotels manage their customer satisfaction reviews and ratings. This study examines the influence of knowledge sharing on employee service quality and customer satisfaction in the hotel industry...
Journal Articles
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs
Open Access
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 626–652.
Published: 19 August 2021
... different types of knowledge sharing, namely economic-setting, market-specific and customer-specific, the study analyzes their effect on SMEs' readiness for internationalization. Design/methodology/approach The four research hypotheses derived by from the analysis of the literature have been...
Journal Articles
Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 706–733.
Published: 14 May 2021
...Sheshadri Chatterjee; Ranjan Chaudhuri; Demetris Vrontis Purpose This study examines the relationship between knowledge-sharing activities of the firm and its innovation capability. It also investigates the moderating impact of the firms' absorptive capacity on the relationship between knowledge...
