... for maximizing equity participation in foreign market acquisitions. This is a new unique contribution to the literature. K. Sivakumar can be contacted at: k.sivakumar@lehigh.edu © Emerald Group Publishing Limited 2011 International marketing Market entry Marketing decision making National...

... Limited 2011 International business Retailing Managers Marketing decision making Gripsrud and Benito's (2005) model is based on the consumer–retailer relationships first proposed by Reilly (1931) and developed by Huff (1964) into a spatial gravitational model. The model on which...

... the effects of firm‐specific factors, and thus contributes significantly to both theory and practice. Madhavan Parthasarathy can be contacted at: madhavan.parthasarathy@cudenver.edu © Emerald Group Publishing Limited 2008 Small enterprises Overseas trade Market entry Marketing decision...

... has any impact on its advertising management. © MCB UP Limited 1996 Advertising Marketing decision making Marketing manager Market orientation Poland Both the number of advertisers and the total value of advertising has climbed rapidly within Poland in recent years. The economy...

... International trade Marketing decision making Taiwan Trading companies Consumer attitudes International Marketing Review 10,6 30 Parallel Importation in Taiwan: A View from a Newly Emerged Country and a Comparative Analysis Tung-Zong Chang Fengchia University, Taichung, Taiwan Introduction Similar...