... market orientation to facilitate the creation and delivery of value to customers. To maintain growth, they further invest the revenues earned on additional international marketing activities and continuously enhance their focal products. Research limitations/implications The study relies on three...

...Jimmy Chan Hung Ngai; Paul Ellis Recent studies conducted in the USA and the UK have shown evidence of a relationship between market orientation and company performance. The overall aim of the research reported in this paper was to build on this limited body of literature by considering...