... be contacted at: j.whitelock@bradford.ac.uk © Emerald Group Publishing Limited 2013 International marketing Marketing research Marketing Research This paper analyzes the 29 [1] years of research published in International Marketing Review (IMR) since its inception. The past three...

...Fernando Fastoso; Jeryl Whitelock Purpose First, this paper aims to uncover how much marketing research based on data gathered in Latin America has been published in high quality business and marketing academic journals over the past decade. Second, it seeks to present recommendations on best...

...: How to Complete Your Research Project Successfully . Argyll, UK : Westburn Publishers Ltd   2003 . 403 pp. , ISBN: 0‐946433‐02‐X Paperback © Emerald Group Publishing Limited 2004 --> Marketing Marketing Research Science Philosophy I am always eager to examine new...

... and Souchon, 1999) and definitions of “marketing research” and “market intelligence” can include all aspects of information gathering (Kohli and Jaworski, 1990). One reason for this may be that a significant proportion of all companies ignore marketing research completely (Hooley and West, 1984...

... Marketing research If we know not how a thing became, we know it not (Charles Darwin). All knowing and meaning arise from reflection, from a backward glance (Karl Weick). I know that nostalgia is not what it used to be, but I am afraid that this paper is seriously backward‐looking...

...Jan‐Benedict E. M. Steenkamp Reviews and discusses the role of national culture in international marketing research. Special emphasis is given to national cultural frameworks. The two main national cultural frameworks – the Hofstede and the Schwartz – are discussed. Their interrelations...

...C. Samuel Craig; Susan P. Douglas As businesses expand further and further in international markets, the role of timely and accurate marketing research to guide decision making becomes increasingly critical. Research to support international marketing decisions has evolved over the past four...

... can be built. Examines the role of marketing research in this process. In order to determine how a brand’s equity can be developed, the core and local values of a global brand as seen by consumers need to be clearly identified. However, running a global advertising campaign is expensive...

... acquisition modes (export marketing research, export assistance, and export market intelligence), each of which is operationalized by means of a multi‐item scale. The latter are shown to be reliable and to possess content, convergent, discriminant, and nomological validity. Yet, despite the interest...

... companies are already marketing their products as if we lived in 2005”. The challenge that is thrown down to us is clear. Are we able to respond? The following constitute some further questions and points for reflection: © MCB UP Limited 1999 International marketing Marketing research...

... 1998 Organizational performance Export International marketing Marketing research There have been numerous studies published in the past 30 years on the determinants of export performance (see Aaby and Slater, 1989; Bilkey, 1978; Chetty and Hamilton, 1993; Madsen, 1987). This large...

... and by studying the historical roots of the concept, the author attempts to understand the historical, social, political, technological and cultural reasons why market © Company 1998 Europe Market orientation Marketing concepts Marketing management Marketing research USA The marketing...

...‐developed perceptual perspective for US‐made products. Country‐of‐origin International marketing Marketing research Questionnaires Multiattribute measures are often used to measure the images of countries as producers of goods and services (Agarwal and Sikri, 1996; Chao, 1993; Darling...

...Naresh K. Malhotra; James Agarwal; Mark Peterson Notes that methodological problems are hampering the growth of cross‐cultural marketing research and presents a review of methodological issues to address these problems. Organizes these issues around a six‐step framework which includes elements...

... with current studies of this type. However, controls were used for vehicle selection and ad selection. © MCB UP Limited 1996 Advertising Marketing research Methodology National cultures For more than 20 years, advertising researchers have shown interest in the impact of culture...

...Susan J. Hart; John R. Webb; Marian V. Jones Examines the market research activities of UK industrial exporters. First reviews the literature concerned with information for international marketing in general and export marketing research in particular. Describes the method of a research study...

... association with export performance. Use of market research. In nine studies reviewed by Madsen (1987) , four found no association between market research intensity and export performance, while five found a positive but weak relationship. This is confirmed by Madsen′s (1989) own empirical...

..., and the verbal protocol research method explained. The project currently under way will then develop a model of expert wine tasting, confirm and refine it, from which marketing and research implications will be drawn. © MCB UP Limited 1991 Marketing research Models Alcoholic drinks industry...

...Naresh K. Malhotra This article presents an approach for measuring consumer preferences in developing countries. The role of marketing research in developing countries and the salient factors which have an impact on how marketing research should be conducted in these countries are briefly discussed...