...Junzhe Ji; Emmanuella Plakoyiannaki; Pavlos Dimitratos; Shouming Chen Purpose The purpose of this paper is to examine how qualitative case research (QCR) has been conducted in the field of international entrepreneurship (IE) in terms of onto-epistemology and methodology. QCR can serve...

...Rudolf R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim; Elfriede Penz; Erich Kirchler Purpose – The purpose of this paper is to respond to the call of alternative methodologies for studying household dynamics and aims to contribute to method development in international marketing research...

... the measurement invariance of composite models (MICOM) when using variance-based SEM, such as partial least squares (PLS) path modeling. Design/methodology/approach – A simulation study allows us to assess the suitability of the MICOM procedure to analyze the measurement invariance in PLS applications...

... to issues of endogeneity, to provide a comprehensive overview of the sources of endogeneity, and to discuss the statistical solutions. Design/methodology/approach – The authors conduct the research in two steps. In the first step, the authors review the nature and sources of endogeneity specifically...

... frameworks on a global basis. Underlying reasons for this include data‐collection constraints, methodological issues arising from the dominance of “Western” theory, the hegemony of English as the language of scholarly research and publication issues. The problems discussed above in regard to probability...

...Naresh K. Malhotra; James Agarwal; Mark Peterson Notes that methodological problems are hampering the growth of cross‐cultural marketing research and presents a review of methodological issues to address these problems. Organizes these issues around a six‐step framework which includes elements...

... with current studies of this type. However, controls were used for vehicle selection and ad selection. © MCB UP Limited 1996 Advertising Marketing research Methodology National cultures For more than 20 years, advertising researchers have shown interest in the impact of culture...

... be as similar as possible in terms of producing data of equivalent meaning (Douglas and Craig, 1983). Sampling equivalence means that sample methodologies implemented produce results generalizable to the country or culture under study (Douglas and Craig, 1983). An estimation of the perceived distance...