... consumers from France and the United States, the study's hypotheses are tested using confirmatory factor analysis (CFA), structural equation modelling (SEM) and multi-groups comparisons. Findings Findings demonstrate that luxury parent brand (PB) status signaling, familiarity and perceived quality...

... Licensed re-use rights only Perceived quality Brand image Perceived value Country of origin Purchase intention Fashion collection Nations worldwide strive to strengthen their competitiveness, create differentiation, and generate higher added value from their fashion industries. Amid...

... awareness, brand associations, perceived quality and brand loyalty) in a multi-national and multi-sector European context and highlights important lessons vis-à-vis the measurement of brand assets across countries. Design/methodology/approach – Cross-category data was collected through...