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Keywords: Product development
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2015) 32 (1): 29–51.
Published: 09 February 2015
... construct formed by four dimensions: product development capability, innovativeness, strategic capability, and technological capability. The results also indicate that all four dimensions of the innovation capability scale are positively and significantly associated with export venture performance...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2010) 27 (1): 28–54.
Published: 23 February 2010
... a contingency perspective in examining the relationships between antecedents and on‐time completion (or timeliness) of new product development (NPD) and international new product rollout (INPR). A conceptual framework is tested based on data obtained on 232 NPD projects undertaken by Korean firms. Findings...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (4): 377–396.
Published: 01 August 2003
... on the diffusion of new products. The findings regarding the moderation effects of the socio‐economic variables are mixed. © MCB UP Limited 2003 Culture (sociology) Product development Social economics The business environment has evolved in response to the continued globalization of world...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (4): 353–376.
Published: 01 August 2003
..., the firm size effects appear to be significant among Chinese firms, but not in the US sample. © MCB UP Limited 2003 International marketing Globalization Product development National cultures United States of America China Over the past decades, both managers and academicians have...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (4): 397–445.
Published: 01 August 2003
... culture so that product development outcomes are favorable. This began by developing a theoretical framework describing the impact of national culture on product development tasks. The framework was then translated into several mathematical models using analytical derivations and comparative statics...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (4): 344–352.
Published: 01 August 2003
..., although there exists an impressive body of research concerning the management of new product development, the evidence base with respect to international (or global) new product development practices and management is largely in its infancy, and is, at best, fragmented. This guest editorial provides...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1997) 14 (6): 445–460.
Published: 01 December 1997
... of inventiveness reported reflect present product development activities that will in the future directly impact the ability of a country to bring unique and high value‐added new products to market. Develops a taxonomy that suggests that there are distinctively different patterns of inventiveness by country...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1994) 11 (1): 32–46.
Published: 01 February 1994
... and describes alternative modes of problem solving and their implications for organizational skills and capabilities. Examines how superior capabilities at conducting the cycle can be used to make dramatic improvements in individual product development efforts. Concludes by considering how a firm can leverage...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1993) 10 (3)
Published: 01 March 1993
... suggest, based on conjoint analysis, that there are noteworthy differences between Americans and Dutch in how they value a product′s environmental attributes. © MCB UP Limited 1993 Conjoint analysis Consumer attitudes Consumer behaviour Ecology Environment Product development...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1992) 9 (5)
Published: 01 May 1992
... Centralization Decentralization Product development R&D International Marketing Review 9,5 60 Decentralized R&D for Global Product Development: Strategic Implications for the Multinational Corporation Received February 1991 Revised May 1991 September 1991 Alphonso O. Ogbuehi and Ralph A. Bellas, Jr...
