Keywords: Product development
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Marketing Review (2015) 32 (1): 29–51.
Published: 09 February 2015
... construct formed by four dimensions: product development capability, innovativeness, strategic capability, and technological capability. The results also indicate that all four dimensions of the innovation capability scale are positively and significantly associated with export venture performance...
Journal Articles
International Marketing Review (2010) 27 (1): 28–54.
Published: 23 February 2010
... a contingency perspective in examining the relationships between antecedents and on‐time completion (or timeliness) of new product development (NPD) and international new product rollout (INPR). A conceptual framework is tested based on data obtained on 232 NPD projects undertaken by Korean firms. Findings...
Journal Articles
International Marketing Review (2003) 20 (4): 377–396.
Published: 01 August 2003
... on the diffusion of new products. The findings regarding the moderation effects of the socio‐economic variables are mixed. © MCB UP Limited 2003 Culture (sociology) Product development Social economics The business environment has evolved in response to the continued globalization of world...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Marketing Review (1997) 14 (6): 445–460.
Published: 01 December 1997
... of inventiveness reported reflect present product development activities that will in the future directly impact the ability of a country to bring unique and high value‐added new products to market. Develops a taxonomy that suggests that there are distinctively different patterns of inventiveness by country...
Journal Articles
International Marketing Review (1994) 11 (1): 32–46.
Published: 01 February 1994
... and describes alternative modes of problem solving and their implications for organizational skills and capabilities. Examines how superior capabilities at conducting the cycle can be used to make dramatic improvements in individual product development efforts. Concludes by considering how a firm can leverage...
Journal Articles
Journal Articles

or Create an Account

Close subscription notice
Close access options