Keywords: Product specification
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Journal Articles
Journal Articles
International Marketing Review (2007) 24 (3): 330–349.
Published: 05 June 2007
...@uwa.edu.au © Emerald Group Publishing Limited 2007 Culture Uncertainty management Product specification Individual perception By most accounts, The Walt Disney Company has been an American success story. What started as a cartoon studio in the 1920s has grown into what Disney itself calls...

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