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1-5 of 5
Keywords: Resources
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2020) 37 (1): 56–75.
Published: 17 July 2019
... their competitive position (Garcés-Ayerbe et al., 2012 ; Rueda‐Manzanares et al., 2008). As a result, green strategies become crucial in reducing natural resource use and achieving superior performance (e.g. Albertini, 2013 ; Chang, 2011 ; Dangelico and Pontrandolfo, 2015 ; Hart and Dowell...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2018) 35 (2): 202–214.
Published: 09 April 2018
... of interesting theoretical perspectives and variety of methods. Key theoretical perspectives used include resource-based theory, internationalization theory, institutional theory and corporate visual identity theory. The authors employed unique sets of methods including literature review, surveys, panel data...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (6): 867–893.
Published: 14 November 2016
...Mário Henrique Ogasavara; Dirk Michael Boehe; Luciano Barin Cruz Purpose Based on integrating learning, resource-based and social network theories, the purpose of this paper is to shed fresh light on the association between export experience and export performance by seeking to better understand...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (4-5): 409–422.
Published: 01 August 2004
...Goitom Tesfom; Clemens Lutz; Pervez Ghauri The article presents a qualitative model, derived from the transaction cost and resource dependence theory, to compare the business relationships in the marketing channels between footwear buyers in The Netherlands and Uganda, and their suppliers...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (1): 68–101.
Published: 01 February 2004
...Ikechi Ekeledo; K. Sivakumar This research has two major purposes: developing and testing a resource‐based framework for entry mode choice and ascertaining the extent to which the determinants of foreign market entry mode choice in the manufacturing sector apply to foreign market entry mode choice...
