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Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Marketing Review (2004) 21 (4-5): 409–422.
Published: 01 August 2004
...Goitom Tesfom; Clemens Lutz; Pervez Ghauri The article presents a qualitative model, derived from the transaction cost and resource dependence theory, to compare the business relationships in the marketing channels between footwear buyers in The Netherlands and Uganda, and their suppliers...
Journal Articles

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