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Journal Articles
International Marketing Review (2025) 42 (6): 1205–1222.
Published: 08 September 2025
...Jili Liu; Muneeb Ahmad; Muhammad Ishfaq Ahmad; Enrico Battisti; Domnan Miri Purpose This study aims to examine the role of chief executive officer (CEO) information technology (IT) knowledge (KW) in the adoption of digital technology by Chinese small and medium-sized enterprises (SMEs). This study...
Journal Articles
Journal Articles
Journal Articles
International Marketing Review (2014) 31 (5): 477–505.
Published: 02 September 2014
...Itzhak Gnizy; William E. Baker; Amir Grinstein Purpose – Although small and medium sized enterprises (SMEs) account for a significant portion of international trade, little is known about the role of strategic orientation culture in improving their foreign launch success. Three orientations...
Journal Articles
International Marketing Review (2014) 31 (5): 526–546.
Published: 02 September 2014
... rather than single post-entry MSM. The purpose of this paper is to test the effect of three BLSs on firms’ selection of multiple MSMs. Design/methodology/approach – Survey responses of 165 internationalised Greek small- and medium-sized enterprises (SMEs) were collected capturing the types of BLSs...

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