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Keywords: SME
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Journal Articles
Does CEO IT knowledge matter for SME value? The mediating role of digital technologies
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2025) 42 (6): 1205–1222.
Published: 08 September 2025
...Jili Liu; Muneeb Ahmad; Muhammad Ishfaq Ahmad; Enrico Battisti; Domnan Miri Purpose This study aims to examine the role of chief executive officer (CEO) information technology (IT) knowledge (KW) in the adoption of digital technology by Chinese small and medium-sized enterprises (SMEs). This study...
Journal Articles
Business hybrid offerings by manufacturing SMEs: impact of servitization on internationalization of manufacturing SMEs
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2023) 40 (4): 585–611.
Published: 11 July 2023
...Sheshadri Chatterjee; Ranjan Chaudhuri; Demetris Vrontis Purpose This study examines the significance of the hybrid offerings of servitization by manufacturing small and medium-sized enterprises (SMEs). This study also examines why and how hybrid offerings matter for manufacturing SMEs. The study...
Journal Articles
Operational capabilities and entrepreneurial opportunities in emerging market firms: Explaining exporting SME growth
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2018) 35 (2): 320–341.
Published: 09 April 2018
... between OCs and entrepreneurial opportunities and their overall impact on exporting SME’s growth. Design/methodology/approach To realise the empirical aims a descriptive research design employing a survey methodology was used. The authors are generated data from a sample of 117 exporting small...
Journal Articles
Proactive learning culture: A dynamic capability and key success factor for SMEs entering foreign markets
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (5): 477–505.
Published: 02 September 2014
...Itzhak Gnizy; William E. Baker; Amir Grinstein Purpose – Although small and medium sized enterprises (SMEs) account for a significant portion of international trade, little is known about the role of strategic orientation culture in improving their foreign launch success. Three orientations...
Journal Articles
How do business-level strategies affect multiple market servicing modes in the foreign country?
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Journal:
International Marketing Review
International Marketing Review (2014) 31 (5): 526–546.
Published: 02 September 2014
... rather than single post-entry MSM. The purpose of this paper is to test the effect of three BLSs on firms’ selection of multiple MSMs. Design/methodology/approach – Survey responses of 165 internationalised Greek small- and medium-sized enterprises (SMEs) were collected capturing the types of BLSs...
