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Keywords: Strategic flexibility
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Journal Articles
Knowledge management, operational resilience and export performance: moderating roles of strategic flexibility and maturity of digital transformation in emerging markets
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2026) 43 (3): 534–559.
Published: 13 January 2026
... and ambiguous environment. We investigate how knowledge management capability can reinforce operational resilience to improve export performance and explore how strategic flexibility and digital transformation maturity shape these effects. Design/methodology/approach We tested the model using data from 400...
Journal Articles
Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2023) 40 (5): 1158–1187.
Published: 03 January 2023
...Nadia Zahoor; Yong Kyu Lew Purpose This study investigates to what extent strategic flexibility of international strategic alliances (ISAs) affects export performance of emerging market small and medium-sized enterprises (ESMEs) via international marketing capability in crises. It also examines...
