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Keywords: Vietnam
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (3): 432–453.
Published: 09 May 2016
... Emerald Group Publishing Limited 2016 Vietnam Methodology Diary method Dyadic analysis Family life When making purchases in the private household, often several individuals are contributing to the decision making process. A household forms a complex social system, whose dynamics...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2012) 29 (6): 647–672.
Published: 26 October 2012
... Japan Singapore Vietnam In recent years the world market for luxury goods has experienced significant growth, from being valued at $60 billion in 1990, it is expected to be worth over $240 billion by 2015 (Dubois and Duquesne, 1993 ; Euromonitor, 2011).Whilst research in the area of luxury...
