Issues

Special Issue: Center for Business and Industrial Marketing Academic Workshop 2008. Guest Editor: Thomas Breashear Alejandro

The role of social capital and knowledge transfer in selling center performance

Jing Yang; Thomas G. Brashear Alejandro; James S. Boles
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A model of product‐to‐service brand extension success factors in B2B buying contexts

Brian Brown; Christina Sichtmann; Michael Musante
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Bond audit, a method for evaluating business relationships

Robert Wendelin
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The role of channel orientation in B2B technology adoption

Anthony K. Asare; Thomas G. Brashear Alejandro; Elad Granot; Vishal Kashyap
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The role of wholesale brands for buyer loyalty: a transaction cost perspective

Peter Kenning; Stephan Grzeskowiak; Christian Brock; Martin Ahlert
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Managing industrial service offerings in global business markets

Christian Kowalkowski; Daniel Kindström; Per‐Olof Brehmer
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Assessing competitive advantage of emerging markets in knowledge intensive business services

Rajshekhar (Raj) G. Javalgi; Andrew C. Gross; W. Benoy Joseph; Elad Granot
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Guest editorial

Guest editorial

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