Issues

Special Issue: International Sports Marketing. Guest Editors: Vanessa Ratten, Hamish Ratten

Call for papers

Service innovation in business-to-business firms

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International sport marketing: practical and future research implications

Vanessa Ratten; Hamish Ratten
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Sponsorship‐linked marketing: a set of research propositions

David Nickell; T. Bettina Cornwell; Wesley J. Johnston
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A stakeholder approach to international and national sport sponsorship

Rodoula Tsiotsou
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The impact of relationship quality on attitude toward a sponsor

Yu Kyoum Kim; Yong Jae Ko; Jeffery James
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The dynamics of relationship marketing in international sponsorship networks

Joe B. Cobbs
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The influence of sport leagues on the business‐to‐business marketing of teams: the case of professional road cycling

Tim Benijts; Wim Lagae; Benedict Vanclooster
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Guest editorial

Guest editorial

Vanessa Ratten; Hamish Ratten
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