Issues

Special Issue: 9th American Marketing Association Relationship Marketing Conference Part II. Guest Editor: Anja Geigenmller

Brand equity in B2B services and consequences for the trade show industry

Anja Geigenmüller; Harriette Bettis‐Outland
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Network partner knowledge and internal relationships influencing customer relationship quality and company performance

Maciej Mitręga
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Guanxi as a gateway in Chinese‐Western business relationships

Hongzhi Gao; John G. Knight; David Ballantyne
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The common ground of relationships and exchange: towards a contractual foundation of marketing

Michael Ehret; Michaela Haase
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The effect of customer relationship management adoption in business‐to‐business markets

U. Zeynep Ata; Aysegul Toker
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Antecedents of knowledge generation competence and its impact on innovativeness

Ilka Griese; Doreén Pick; Michael Kleinaltenkamp
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Managing in a time of crisis: marketing, HRM and innovation

Maja Makovec Brenčič; Gregor Pfajfar; Matevz Rašković
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Guest editorial

Guest editorial

Anja Geigenmuller
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