Issues

Special Issue: Digital communications in industrial marketing. Guest Editors: Heikki Karjaluoto, Pauliina Ulkuniemi

Digital communications in industrial marketing

Heikki Karjaluoto; Pauliina Ulkuniemi
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Service value exchange in B2B electronic marketplaces

Susan Standing; Craig Standing
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The role of digital channels in industrial marketing communications

Heikki Karjaluoto; Nora Mustonen; Pauliina Ulkuniemi
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Antecedents of social media B2B use in industrial marketing context: customers’ view

Hanna Keinänen; Olli Kuivalainen
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Analysis of content creation in social media by B2B companies

Lauri Huotari; Pauliina Ulkuniemi; Saila Saraniemi; Minna Mäläskä
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The influence of sales force technology use on outcome performance

Sergio Román; Rocío Rodríguez
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Industrial branding in the digital age

Heini Sisko Maarit Lipiäinen; Heikki Karjaluoto
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Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

Jedsada Wongsansukcharoen; Jirasek Trimetsoontorn; Wanno Fongsuwan
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