Issues

The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform: an expectancy value theory perspective

Enping (Shirley) Mai; Ying Liao
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Evaluating the innovation capability of cluster-based firms: a graph-theoretic approach

Cláudia Fabiana Gohr; Maryana Scoralick de Almeida Tavares; Sandra Naomi Morioka
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Green strategies and relationship maintenance: a network evolution perspective

Pengfei Han; Haifeng Wang; Peihua Fan
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Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study

Letizia Lo Presti; Giulio Maggiore; Vittoria Marino; Riccardo Resciniti
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Value co-creation in the B2B context: a diagnosis of knowledge management based on multiple case studies

Andrei Bonamigo; Camila Guimarães Frech; Ana Carolina Custódio Lopes
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Why do SMEs switch suppliers?

Angel López-Jáuregui; Mercedes Martos-Partal; José María Labeaga
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Green market orientation and organizational performance in Taiwan’s electric and electronic industry: the mediating role of green supply chain management capability

Elaine Quintana Borazon; Yi-Chun Huang; Jen-Ming Liu
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The origin and evolution of the concept of servitization: a co-word and network analysis

María‐José Pinillos; Eloísa Díaz-Garrido; María-Luz Martín-Peña
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Impact of digital technology on velocity of B2B buyer-supplier relationship development

Ralph Kauffman; Lucille Pointer
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Conceptualizing the supplier switching process: an example from public procurement

Anne-Maria Holma; Anu Bask; Antti Laakso; Dan Andersson
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Examining the use of fsQCA in B2B marketing research: benefits, current state and agenda for future research

David Marius Gligor; Ismail Golgeci; Carla Rego; Ivan Russo; Sıddık Bozkurt; Terrance Pohlen; Brian Hiatt; Vipul Garg
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Modern mediators: intermediaries’ informational roles in sourcing from China

Yuan Virtanen; Asta Salmi; Xiao Qin
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