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Journal Articles

Examining the use of sales force management practices

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David A. Reid, Richard E. Plank, Robert M. Peterson, Gregory A. Rich
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2017) 32 (7): 974–986.
https://doi.org/10.1108/JBIM-02-2016-0040
Published: 07 August 2017
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Journal Articles

Measuring buyers’ perceptions of conflict in business‐to‐business sales interactions

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David A. Reid, Ellen Bolman Pullins, Richard E. Plank, Richard E. Buehrer
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2004) 19 (4): 236–249.
https://doi.org/10.1108/08858620410540973
Published: 01 June 2004
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