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Keywords: Buyer-seller relationship
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (12): 2310–2324.
Published: 03 November 2025
... 07 10 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Buyerseller relationship Commitment Business-to-business marketing Supplier relations In the business-to-business (B2B) sector, customers’ willingness-to-pay...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (13): 49–67.
Published: 22 January 2024
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Social media Social selling Sales transformation B2B customer Buyer-seller relationship Purchasing Digitalization represents one of the most significant...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (11): 2298–2314.
Published: 27 December 2021
... can be achieved by sales managers. Deva Rangarajan can be contacted at: d.rangarajan@ieseg.fr 12 10 2020 15 05 2021 10 10 2021 26 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Buyer-seller relationship...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1286–1299.
Published: 05 July 2021
... pandemic, all of which have abruptly forced sales organizations to be capable of managing uncertainty (Hartmann and Lussier, 2020 ; Sharma et al., 2020) and demonstrate agile principles (Mora Cortez and Johnston, 2020). Buyerseller relationship Adaptive techniques Problem solving...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (7): 1176–1190.
Published: 14 January 2021
... 2020 Emerald Publishing Limited Licensed re-use rights only Performance measurement Planning Buyerseller relationship Sourcing Supplier evaluation Multi-objective decision-making Business-to-business relationship Purchasing planning Supplier data visibility Data science Synergy...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1273–1285.
Published: 14 December 2020
... of similar features. Originality/value The paper deals with an understudied topic within the literature: business models change in business to business markets, taking into consideration the perspective of the supplier. It considers buyers-seller relationships in industrial supply chains as being part...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (12): 2011–2021.
Published: 07 May 2020
... 2020 20 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Public sector Buyerseller relationship Outsourcing IT Procurement Networks This paper centers round outsourcing in the public sector. This topic is approached here...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (12): 2187–2200.
Published: 28 March 2020
.... the buyerseller relationships in the chain, throughout all stages of relationship development and maintenance. Performance Relationship marketing Supply chain Buyerseller relationship Relationship quality Marketing researchers have defined relationship quality (RQ) as the related...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (2): 426–438.
Published: 06 December 2018
... that important moderators of the relationship–outcomes link are being overlooked and warrant greater attention. This paper addresses this deficiency. Innovation New product development Buyer-seller relationship Industrial marketing Buyer-seller relationships Business-to-Business marketing...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 911–930.
Published: 08 October 2018
... Strategic planning Buyer-seller relationship Channel relationships There appears to be some risk, though, in relying exclusively on the weighted average correlation in that a few large-sample studies could dominate the analysis. We therefore also report the un-weighted or simple average...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (2): 194–205.
Published: 06 March 2017
... relationships, including the ongoing relationship management process. Outsourcing Purchasing Buyer-seller relationship Sourcing The outsourcing of business processes is an increasingly important type of service purchasing. This implies that a broader range of business services are being...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (2): 310–325.
Published: 06 March 2017
... competitive business environment and especially in fully satisfying the changing customer needs and higher client expectations (Klein, 2008 ; Patterson, 2008 ; Payne et al., 2015 ; Wenzel et al., 2014). Pharmaceutical industry Value co-creation Buyer-seller relationship...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (1): 46–56.
Published: 06 February 2017
... salespeople can align their actions with customers more effectively. Buyer-seller relationship Value added B2B sales Buyer satisfaction Expectancy disconfirmation theory Sales interaction The landscape of selling is changing, perhaps because of an increased focus on services as well...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (2): 260–273.
Published: 07 March 2016
... to be further validated and confirmed in other contexts, for instance, within buyer–supplier relationship intensity. Practical implications – The ATS can help firms to identify key parameters in buyerseller relationships. It is important for the seller to collect information to determine the stage...

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