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Keywords: Buyer-seller relationship
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Journal Articles
Growth in adversity: a study of the mechanism of distributor slackness behavior on supplier encroachment decisions
Available to Purchase
Journal of Business & Industrial Marketing (2026) 41 (7): 995–1008.
Published: 27 April 2026
... Emerald Publishing Limited Licensed re-use rights only Distributor slackness Inter-organizational information-sharing Distributor opportunism Supplier encroachment Chain mediation model Distribution channels and markets Buyer-seller relationship Industrial marketing Channel relationships...
Journal Articles
Re-examining B2B calculative commitment and its impact on willingness-to-pay a premium price
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (12): 2310–2324.
Published: 03 November 2025
... 07 10 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Buyer–seller relationship Commitment Business-to-business marketing Supplier relations In the business-to-business (B2B) sector, customers’ willingness-to-pay...
Journal Articles
All that glitters is not gold: exploring social selling through the eyes of B2B customers
Open Access
Journal of Business & Industrial Marketing (2024) 39 (13): 49–67.
Published: 22 January 2024
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Social media Social selling Sales transformation B2B customer Buyer-seller relationship Purchasing Digitalization represents one of the most significant...
Journal Articles
Barriers and facilitators of B2B degree of digital use and brand engagement: an integration of technology and behavioral perspectives
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (12): 2793–2810.
Published: 15 June 2023
... moderated the relationships between barriers and facilitators with the degree of digital use. Originality/value This study combined technology and behavioral theories to explain the buyer–seller relationship. The expanded framework contributed to understanding B2B digital usages and brand engagement...
Journal Articles
Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (10): 2183–2196.
Published: 27 January 2023
... of these two types of humor. This research also contributes to the literature on stereotypes associated with sellers, by presenting insights into how the negative stereotype of Machiavellianism is prompted by the use of aggressive humor. Buyer–seller relationship Machiavellianism Humor...
Journal Articles
Sales complexity and value appropriation: a taxonomy of sales situations
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (11): 2298–2314.
Published: 27 December 2021
... can be achieved by sales managers. Deva Rangarajan can be contacted at: d.rangarajan@ieseg.fr 12 10 2020 15 05 2021 10 10 2021 26 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Buyer-seller relationship...
Journal Articles
Salesforce responsive roles in turbulent times: case studies in agility selling
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (8): 1286–1299.
Published: 05 July 2021
... pandemic, all of which have abruptly forced sales organizations to be capable of managing uncertainty (Hartmann and Lussier, 2020 ; Sharma et al., 2020) and demonstrate agile principles (Mora Cortez and Johnston, 2020). Buyer–seller relationship Adaptive techniques Problem solving...
Journal Articles
Incorporating data quality into a multi-product procurement planning under risk
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Journal of Business & Industrial Marketing (2021) 36 (7): 1176–1190.
Published: 14 January 2021
... 2020 Emerald Publishing Limited Licensed re-use rights only Performance measurement Planning Buyer–seller relationship Sourcing Supplier evaluation Multi-objective decision-making Business-to-business relationship Purchasing planning Supplier data visibility Data science Synergy...
Journal Articles
Adapting business models in buyer-seller relationships: paradoxes in the fast fashion supply chain
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (8): 1273–1285.
Published: 14 December 2020
... of similar features. Originality/value The paper deals with an understudied topic within the literature: business models change in business to business markets, taking into consideration the perspective of the supplier. It considers buyers-seller relationships in industrial supply chains as being part...
Journal Articles
What is so special with outsourcing in the public sector?
Available to Purchase
Journal of Business & Industrial Marketing (2020) 35 (12): 2011–2021.
Published: 07 May 2020
... 2020 20 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Public sector Buyer–seller relationship Outsourcing IT Procurement Networks This paper centers round outsourcing in the public sector. This topic is approached here...
Journal Articles
A review of inter-firm relationship quality in supply chains
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (12): 2187–2200.
Published: 28 March 2020
.... the buyer–seller relationships in the chain, throughout all stages of relationship development and maintenance. Performance Relationship marketing Supply chain Buyer–seller relationship Relationship quality Marketing researchers have defined relationship quality (RQ) as the related...
Journal Articles
Buyer relationships when developing new products: a contingency model
Available to Purchase
Journal of Business & Industrial Marketing (2019) 34 (2): 426–438.
Published: 06 December 2018
... that important moderators of the relationship–outcomes link are being overlooked and warrant greater attention. This paper addresses this deficiency. Innovation New product development Buyer-seller relationship Industrial marketing Buyer-seller relationships Business-to-Business marketing...
Journal Articles
Determinants of conflict in channel relationships: a meta-analytic review
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Journal of Business & Industrial Marketing (2018) 33 (7): 911–930.
Published: 08 October 2018
... Strategic planning Buyer-seller relationship Channel relationships There appears to be some risk, though, in relying exclusively on the weighted average correlation in that a few large-sample studies could dominate the analysis. We therefore also report the un-weighted or simple average...
Journal Articles
The behavioural response of the professional buyer on social cues from the vendor and how to measure it
Open Access
Journal of Business & Industrial Marketing (2018) 33 (1): 72–83.
Published: 05 February 2018
.../licences/by/4.0/legalcode . Buyer-seller relationship Trust Social cues Approach and avoidance BIS/BAS-theory Neuroscientific theory It appears to be difficult to grasp the difference between a successful and an unsuccessful vendor, especially in a business-to-business (B2B) context...
Journal Articles
Organizational structure, innovation performance and customer relationship value in the Greek advertising and media industry
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Journal of Business & Industrial Marketing (2017) 32 (3): 385–397.
Published: 03 April 2017
... Organizational structure Buyer–seller relationship Advertising Greece In today’s highly turbulent and fiercely competitive knowledge economy, organization’s capacity to innovate has been highlighted as a crucial strategic asset and a major source of competitive advantage (Jiménez-Jiménez and Sanz...
Journal Articles
Business streamlining – an integrated model of service sourcing
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Journal of Business & Industrial Marketing (2017) 32 (2): 194–205.
Published: 06 March 2017
... relationships, including the ongoing relationship management process. Outsourcing Purchasing Buyer-seller relationship Sourcing The outsourcing of business processes is an increasingly important type of service purchasing. This implies that a broader range of business services are being...
Journal Articles
Strategic account management as a value co-creation selling model in the pharmaceutical industry
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Journal of Business & Industrial Marketing (2017) 32 (2): 310–325.
Published: 06 March 2017
... competitive business environment and especially in fully satisfying the changing customer needs and higher client expectations (Klein, 2008 ; Patterson, 2008 ; Payne et al., 2015 ; Wenzel et al., 2014). Pharmaceutical industry Value co-creation Buyer-seller relationship...
Journal Articles
Buyer versus salesperson expectations for an initial B2B sales meeting
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Journal of Business & Industrial Marketing (2017) 32 (1): 46–56.
Published: 06 February 2017
... salespeople can align their actions with customers more effectively. Buyer-seller relationship Value added B2B sales Buyer satisfaction Expectancy disconfirmation theory Sales interaction The landscape of selling is changing, perhaps because of an increased focus on services as well...
Journal Articles
The joint-liability mechanism: controlling opportunism through peer monitoring among Chinese supplier groups
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Journal of Business & Industrial Marketing (2016) 31 (5): 640–653.
Published: 06 June 2016
... Group Publishing Limited Licensed re-use rights only Buyer–seller relationship Channel management Controlling supplier opportunism is a core challenge for a manufacturer working with multiple supplier groups. Opportunism can easily undermine product quality (Noordewier et al...
Journal Articles
Affective trust in buyer-seller relationships: a two-dimensional scale
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Journal of Business & Industrial Marketing (2016) 31 (2): 260–273.
Published: 07 March 2016
... to be further validated and confirmed in other contexts, for instance, within buyer–supplier relationship intensity. Practical implications – The ATS can help firms to identify key parameters in buyer–seller relationships. It is important for the seller to collect information to determine the stage...
