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1-20 of 23
Keywords: COVID-19
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (11): 2142–2158.
Published: 03 November 2025
...Qi Zhang; Mengyu Tu; Yangyan Shi; Li Zhu; V.G. Venkatesh; Yang Cheng Purpose This paper aims to discuss the market performance and response trend of China’s listed automobile companies and their major suppliers in response to the COVID-19 epidemic. Design/methodology/approach The paper...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (10): 2257–2274.
Published: 18 July 2024
...Anton Klarin; Pradeep Kanta Ray; Sangeeta Ray; Qijie Xiao Purpose Global value chains (GVCs) are facing unprecedented pressures arising from structural changes in the global economy and exogenous shocks including military conflicts and the aftermath of COVID-19. Considering the importance of value...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (8): 1764–1787.
Published: 03 April 2024
...Adnan Khan; Rohit Sindhwani; Mohd Atif; Ashish Varma Purpose This study aims to test the market anomaly of herding behavior driven by the response to supply chain disruptions in extreme market conditions such as those observed during COVID-19. The authors empirically test the response...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (3): 573–585.
Published: 07 June 2023
... COVID-19 Intention of tourists Border control Vaccination Tourism resilience The outbreak of the Coronavirus Disease 2019 (COVID-19) has brought considerable challenges and significant impact across the globe. One of the severely affected sectors is the tourism industry, as the pandemic led...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (11): 2417–2430.
Published: 14 March 2023
... This study’s findings indicate that a health-based crisis like COVID-19 triggers housing developers to act outside their comfort zones. They undertake arbitrage and collaborative brokerage strategies to cope with business uncertainties. This study revealed the contextual embedding of the owner-occupier market...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (8): 1675–1688.
Published: 10 January 2023
...Lala Hu; Mirko Olivieri; Riccardo Rialti Purpose This paper aims to investigate small and medium enterprises’ (SMEs) adoption of social media platforms and how they integrated them within their marketing strategies during the COVID-19 outbreaks. Dynamic capabilities – observed as the interplay...
Journal Articles
Trade show visitors and key technological trends: from a literature review to a conceptual framework
Veronica Vitali, Claudia Bazzani, Annamaria Gimigliano, Marco Cristani, Diego Begalli, Gloria Menegaz
Journal of Business & Industrial Marketing (2022) 37 (13): 142–166.
Published: 24 October 2022
... trade shows and how their satisfaction and perception can be related to exhibition performance. The authors also take into consideration technological trends that prior to COVID-19 pandemics were slowly emerging in the trade show industry. The findings highlight a continuity between pre...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (10): 1949–1958.
Published: 21 October 2022
... productive during the pandemic period, contributing relevant insights to the current reality. Many scholars across various disciplines turned their expertise to studying COVID-19-related topics and worldwide academic research, which led to an unprecedented explosion of scientific literature. Due to its...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (7): 1562–1573.
Published: 13 October 2022
...Zeynep Özgüner; Mert Özgüner; Yakup Durmaz Purpose The purpose of this study is to evaluate the effects of COVID-19 on the Turkish manufacturing sector by using analytical hierarchy process (AHP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) methods on a sectoral...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (7): 1465–1478.
Published: 31 August 2022
...Lala Hu; Mirko Olivieri Purpose The purpose of this paper is to investigate how business-to-business (B2B) companies operating in durable goods use digital communications after the COVID-19 outbreak. In particular, this paper focuses on the objectives of these digital communication tools...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (4): 802–812.
Published: 16 August 2022
... interdependencies that can create havoc at an industry level and are often too formidable for any single firm to manage (Donaldson and Schoemaker, 2013). An increasing number of studies have considered COVID-19 as an accelerator of opposing challenges. Innovative organizational solutions have been arranged...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (5): 1215–1242.
Published: 10 August 2022
...-use rights only Negotiating Scenario analysis Future scenarios COVID-19 Business negotiation Buyer–seller negotiations Companies find themselves embedded in a rapidly changing and increasingly complex world (Kosow et al., 2008). Because of the interconnection and dependence...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (10): 2010–2021.
Published: 12 July 2022
... on resilience, providing a multilevel conceptualization. This is a timely contribution, as resilience has emerged as a central concept addressing interorganizational survival during the COVID-19 pandemic. This paper makes three main contributions to business marketing. First, this paper provides...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (10): 2022–2035.
Published: 27 June 2022
...Ludovica Moi; Francesca Cabiddu This study aims to explore the impact of marketing agility on the business-to-business (B2B) firms’ capacity to address unexpected events such as the recent coronavirus (COVID-19) pandemic, examining how they reshape their strategies during the different stages...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (10): 2050–2063.
Published: 27 January 2022
... protective equipment (PPE) industry managed supply chain and business relationships disrupted by the COVID-19 pandemic, and the adoption of digital and social media during the period of crisis management. The methodology used is qualitative based on 14 interviews with 11 PPE firms operating in Italy...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (10): 1990–2009.
Published: 18 January 2022
... Emerald Publishing Limited Licensed re-use rights only As a global pandemic, the COVID-19 crisis has profoundly affected the development of local firms, threatening the survival of small and medium enterprises (SMEs). This study aims to present an integrated framework by investigating the impact...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (10): 2064–2074.
Published: 17 January 2022
... from the supply chain resilience perspective and the international business literature, this study aims to investigate the determinants of firms’ decisions to reshore manufacturing under the high levels of uncertainty brought about by the ongoing US–China trade war and COVID-19 pandemic...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (11): 2361–2379.
Published: 07 January 2022
...Deva Rangarajan; Vishag Badrinarayanan; Aditi Sharma; Rakesh Kumar Singh; Sridhar Guda Purpose The main purpose of this research is to understand how the sudden shift to work from home (WFH) after the onset of the COVID-19 pandemic has caught several sales organizations underprepared and ill...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (10): 2036–2049.
Published: 14 October 2021
... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode This paper aims to investigate the eHealth ecosystem’s evolution during the coronavirus disease 2019 (COVID-19) pandemic and its effects on the progression of care for patients with chronic cardiovascular disease...
Journal Articles
Journal of Business & Industrial Marketing (2021)
Published: 27 September 2021
...Atif Saleem Butt Purpose The purpose of this study is to understand how manufacturers (both discrete and process) are managing disruptions amid the COVID-19 pandemic outbreak, using UAE as an empirical context. Design/methodology/approach This research uses a multiple case study approach...
