... © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Digital transformation Chinese B2B technology firms Dynamic capabilities Digital dynamic capabilities Institutional perspective Case study Digital transformation (DT) has emerged...

...-methods design. In the first stage, using a case study approach, the proposed framework was applied in the real-world sales process of a manufacturing start-up. First, in-depth interviews with industrial buyers were analyzed via thematic analysis to identify the key drivers of co-creation. In the second...

.... It then uses exploratory factor analysis, Total Interpretive Structural Modeling and MICMAC analysis to unveil the interrelationships among enablers. Finally, a case study of a focal firm has been used to validate the findings. Findings It is revealed that ecosystem, strategic agility and business model...

... goals. Design/methodology/approach This study uses a qualitative single-case study of a CEE in the Finnish textile industry where diverse actors seek to create value from circularity. The analysed data represent a set of interviews with business and institutional actors directly involved...

... goal (SDG) driven business initiatives. The aim is to identify the factors that need to be in place to facilitate positive engagement amongst actors in business-to-business (B2B) settings. Design/methodology/approach A case study of real estate companies (landlords of business premises...

.... Design/methodology/approach A multiple case study approach was used, including four companies. Data were collected through 32 semi-structured interviews, six workshops and documents. Findings A model is presented that merges this study’s nine identified critical factors with seven critical factors...

...Jinfeng Wang; Luyao Zhang; Kuo-Yi Lin; Lijie Feng Purpose The desired outcome in the new product development (NPD) effort is the timely commercialization of a profitable product. Whether marketing can benefit from the NPD case study is a critical but underresearched issue. The purpose...

... case study of a manufacturing firm and its IoT suppliers. This paper relies on the Industrial Network Approach to study interfaces between buying firms and their suppliers. This paper relies on the Industrial Network Approach to business markets (Håkansson and Snehota, 1995) to study...

.... SMEs Case study Coopetition Tension Tension management Coopetition strategy Coopetition is a viable strategy, both for large (Fernandez et al., 2014b ; Ritala et al., 2008 ; Yami and Nemeh, 2014) and small- and medium-sized firms (SMEs) (Bengtsson and Johansson, 2014...

... knowledge about customer requirements and changes promoting the implementation of successful service strategies (Fliess and Lexutt, 2019 ; Martinez et al., 2010 ; Sousa and Da Silveira, 2019 ; Baines et al., 2020). Servitization Customization Service infusion Case study...

...Anni Rajala; Annika Tidström Purpose The purpose of this study is to increase understanding about vertical coopetition from the perspective of interrelated conflict episodes on multiple levels. Design/methodology/approach The empirical part is based on a qualitative single case study...

... for the firms. The authors respond to calls for increased research addressing capability development in a new venture context and for research to take a more interactive perspective on new venture processes. New ventures Case study Early stage venture development Engagement strategies Network...

... substantively on the systems literature. Case study Systems theory Market shaping Markets-as-systems Viability mechanisms Practitioners and academics are recognizing proactive market shaping as an important strategic approach to addressing an increasingly unpredictable business environment...

.... In addition, an empirical study consisting of multiple case studies in the form of ten in-depth interviews with owners/managers of organizations based in North America was conducted to understand organizations’ strategies for patenting the blockchain technology. Findings Several novel insights regarding...

... and clubs. Design/methodology/approach A case study from the highest division in Belgian football (soccer) is conducted, involving interviews and quantitative data collection as the primary data source, in addition to secondary data and insights from the literature. As opposed to literature, this paper...

...Helen McGrath; Thomas O'Toole; Louise Canning Using the micro-brewing industry in a Southern State in the USA, as an empirical base, the authors use an abductive case study approach drawing from multiple data sources including semi-structured interviews, marketing materials, information...

... account managers working for an MNC based in Japan. Design/methodology/approach Following a critical literature review, including a discussion of sales management in Japan, an exploratory case study is conducted of a chemical supplier that claims to be making the transition toward GAM. Findings...

...Hsin-Hui Chou Trajectory Technological discontinuities Resource mobilisation Interfirm relationships Case study This research attempts to address how a firm can mobilise resources through interfirm relationships to bridge technological discontinuities. Innovations, particularly...

...Shrikant Gorane; Ravi Kant Purpose – The purpose of this paper is to predict the success possibility of supply chain practices (SCPs) implementation based on ten selected SCPs using the analytic hierarchy process (AHP). Design/methodology/approach – A case study was conducted...