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1-15 of 15
Keywords: Cooperation
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (4): 429–436.
Published: 20 January 2026
... as a dynamic interplay of cooperation and competition. Design/methodology/approach As a conceptual paper, this study draws on an extensive review of SDL literature. By combining perspectives from organizational ambidexterity and strategic management, this paper creates a dual-lens framework to comprehend...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (7): 1409–1423.
Published: 22 August 2022
... on their own parts because of strengthening of the relationship’s tacit governance mechanism – cooperative norms. Design/methodology/approach This study uses data from 155 buyers doing business with a multinational supplier. The buyers were from firms generating less than $100,000 in billings...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (10): 1806–1819.
Published: 20 January 2021
...- and SET-guided RM framework of trust-commitment-cooperation determinants for examining the moderation of institutional effects in the context of familiar models. Next, we develop hypotheses that validate the model and permit structural equation modeling (SEM) testing of the proposed moderation. Finally...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (7): 1103–1115.
Published: 25 November 2020
...Albert Caruana; Saviour Chircop; Jirka Konietzny Purpose Perspective-taking is an overlooked relational competence that matters to interaction, problem-solving and cooperation in inter-organizational buyer–seller relationships. This paper aims to distinguish perspective-taking from empathy...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (10): 1729–1739.
Published: 07 September 2020
... involved entails working with cooperative activities to counteract the negative impact there may be if the IT leads to increased uncertainty. Companies need to have knowledge regarding the effect of IT use in each of their business relationships to manage them according to their given situation...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (11): 1673–1683.
Published: 30 March 2020
... This study aims to improve understanding of companies’ motives and concerns in relation to cooperation through a joint commercial product portfolio. The qualitative research method was used to study 17 companies based on two case projects. The joint commercial product portfolio is introduced...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (11): 1785–1799.
Published: 25 March 2020
... Balancing interfirm relationships is important for firms’ long-term superior performance. However, prior studies mainly focus on interfirm competition or interfirm cooperation separately, ignoring the balance of interfirm relationships. To bridge this gap in knowledge, this study aims to develop a framework...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (6): 1223–1235.
Published: 03 June 2019
.... Eight of these organizations are worker-cooperatives. Worker-cooperatives achieve advantages on innovation and internationalization via inter-cooperation (shared R&D units, joint sales offices, joint after-sale services, knowledge exchange and relocation of key R&D technicians...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (6): 1297–1312.
Published: 08 May 2019
... by the empirical test. The results show that the supplier’s TSIs increase the distributor’s opportunistic behaviour and reduce cooperation when the distributor perceives that the supplier’s TSIs are lower than those of a rival supplier. In contrast, when the distributor perceives that the supplier’s TSIs...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 883–895.
Published: 05 October 2018
...Jinjie Xue; Hongping Yuan; Zizhen Geng Purpose This study aims to investigate impacts of classic transaction cost-related factors (i.e. partner selection cost, specific asset investment and extorting rent cost) on joint venture (JV) partner’s cooperative and opportunistic behaviour, from...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (4): 495–505.
Published: 08 May 2018
... network perspective, the paper addresses the following question: Why do firms move between cooperation and competition in the context of high-tech industry? Hence, the purpose of this study is to contribute to the understanding of the complex cooperation–competition interplay between actors in a business...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (1): 95–106.
Published: 05 February 2018
...Jinjie Xue; Shaokai Lu; Benshan Shi; Haiping Zheng Purpose The purpose of this paper is to provide a conceptual model for examining the effects of trust (competence trust, goodwill trust) and cooperation on partner opportunism and for exploring the moderating effects of guanxi on the relationships...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (2): 326–336.
Published: 06 March 2017
... definition of dark side has been adopted, linking it to relationships of a cooperative nature within which one of the two partners assumes an opportunistic behavior. Taking into account this definition, the first part of the paper critically reviews those studies which have analyzed cooperative relations...
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (4): 488–497.
Published: 03 May 2016
... Licensed re-use rights only Marketing strategy Innovation Cooperation Business-to-Business marketing The competitiveness and sustainability of today’s enterprises are strongly determined by their ability to adapt the existing products to future customer needs, to generate customer-centered...
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (4): 263–275.
Published: 05 April 2013
...Stephen Kim; Namwoon Kim; Jae H. Pae; Leslie Yip Purpose This study aims to examine the strategic implications and managerial outcomes of the concurrent use of cooperation and competition in vertical channel relationships. Design/methodology/approach This study employs a structured...
