Keywords: Customer Satisfaction
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (10): 1647–1664.
Published: 11 August 2026
... framework was developed and tested, encompassing functional, social and emotional relationship value; customer satisfaction; and the moderator variable of relationship duration, found to influence the level of customer loyalty in the manufacturing industry. Partial least squares structural equation...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (3): 603–616.
Published: 14 September 2023
.../methodology/approach This study tests the proposed hypotheses by using 268 data collected from manufacturing firms worldwide. Findings The results of this study reveal that internal integration plays a very important role in promoting customer satisfaction directly and indirectly by enhancing the ability...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (10): 2030–2046.
Published: 05 December 2022
.... Will environmental turbulence moderate the relationship between service and goods innovation and customer satisfaction? H1b. Goods innovation has a positive impact on customer satisfaction. This study aims to investigate the impact of the two essential subjects of servitization (service...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (6): 1299–1313.
Published: 04 October 2021
...Dorian Laurentiu Florea; Cătălin Mihail Barbu; Claudia Cristina Rotea Our study is situated at the crossroads of three streams of research: the literature on signaling theory, bluffing and customer satisfaction. Specifically, we embrace the lens of signaling theory to study the relationship...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1389–1402.
Published: 11 January 2021
...Silke Bambauer-Sachse; Thomas Helbling Purpose Agile methods have considerably transformed project management. The purpose of this study is to analyze the impact of agile (as compared to plan-driven) methods on customer satisfaction in the context of knowledge-intensive business services...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (11): 1817–1829.
Published: 02 April 2020
... separately as follows: what (the type of complaint), how it is resolved (management procedure) and when it is closed (duration). Business-to-business marketing Customer satisfaction Customer loyalty Market entry Distributors Degree of internationalization Complaint management M M0 M1 F0...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (6): 1183–1193.
Published: 08 January 2019
...Magnus Hultman; Abena Animwaa Yeboah-Banin; Nathaniel Boso Ultimately, the study’s goal is to address a practically relevant issue of which customer salespersons should improvise with to achieve greater customer satisfaction. By this, we make three contributions to the B2B literature. Our...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (7): 951–961.
Published: 07 August 2017
... is to investigate guilt proneness as a prosocial salesperson trait and its impact on outcomes important to the firm, the customer as well as the salesperson. Specifically, the authors look at how this variable relates to job effort and the indirect effects on customer satisfaction. The corollary purpose...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (3): 393–403.
Published: 04 April 2016
... Although word of mouth (WOM) affects customers’ purchasing intentions to a large extent, prior research has neglected the role of WOM as a driver of customer satisfaction. Several scholars have suggested that WOM can not only affect customer expectation but also can influence perceived quality...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (5): 648–661.
Published: 01 June 2015
...Wenhua Shi; Jianmei Ma; Chen Ji Purpose – The purpose of this paper is to study how customers’ social ties can be performed as one kind of switching costs, which can affect customer loyalty and have a moderate effect on the relationship between customer satisfaction and customer loyalty...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (2): 76–85.
Published: 28 January 2013
...; instead each member of the value chain should have a holistic understanding of the creation of value in different processes along the value chain (Hillebrand and Biemans, 2011 ; Rundh, 2011). © Emerald Group Publishing Limited 2013 Value chain Packaging Customer requirements Customer...

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