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1-18 of 18
Keywords: Export performance
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Journal Articles
Journal of Business & Industrial Marketing 1–14.
Published: 15 July 2026
...Ajay Kumar; Esubalew Melese Moges; Anil Kumar Kashyap Purpose This study aims to examine how government-led export promotion programs (EPPs) influence export performance ( EP ) by strengthening export commitment ( EC ) and enhancing perceived positional advantage ( PPA ) in resource-constrained...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (3): 669–680.
Published: 04 March 2025
... the relationship between institutional orientation and export performance. Design/methodology/approach This study used a purposive sampling survey targeting B2B 257 exporting firms, ensuring representation across company sizes, industries and international experience. The firms come from France and Tunisia...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (12): 2653–2672.
Published: 20 September 2024
...Henry F.L. Chung; Mia Hsiao-Wen Ho Purpose Given the contradictory findings of standardization/adaptation of marketing strategy in explaining export performance in the extant research, this study aims to examine the contingent effects of managerial ties and born global orientation...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (6): 1352–1377.
Published: 17 January 2024
...Beyza Aksoy; Ayhan Akpınar; Çağatay Ünüsan Purpose This study aims to present a bibliometric overview of the academic research on export performance (EP) in the business and management areas. Design/methodology/approach A bibliometric overview of 1,463 papers from 1968 to 2021, including...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (2): 142–160.
Published: 04 July 2023
... competitiveness on export performance by examining the moderating roles of these variables. Design/methodology/approach Based on data from 5,000 firms from a survey run in 2021 in Turkey facilitated by the Chamber of Commerce, the authors tested their hypotheses using partial least squares structural equation...
Journal Articles
Kamal Hossain, Ahmad Sufian Che Abdullah, Mohd Abd Wahab Fatoni Mohd Balwi, Asmuliadi Lubis, Noor Azlinna Azizan, Mohammad Nurul Alam, Azni Zarina Taha
Journal of Business & Industrial Marketing (2023) 38 (9): 1769–1793.
Published: 10 October 2022
... Publishing Limited Licensed re-use rights only This study aims to examine the effect of entrepreneurial orientation (EO) on the export performance of apparel small- and medium-sized enterprises (SMEs) and the role of multiple differentiation strategy as a mediation effect between...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (12): 2587–2602.
Published: 10 February 2022
...’ global competitiveness. Although global mindset has been proven to improve export performance, the theoretical mechanism behind this relationship is less clear. Based on the resource-based on the resource-based view and capability-building perspective, this study developed a model linking global mindset...
Journal Articles
Jefferson Marlon Monticelli, Ivan Lapuente Garrido, Luciana Marques Vieira, Adriana Fumi Chim-Miki, Jorge Carneiro
Journal of Business & Industrial Marketing (2022) 37 (9): 1915–1932.
Published: 16 December 2021
...Jefferson Marlon Monticelli; Ivan Lapuente Garrido; Luciana Marques Vieira; Adriana Fumi Chim-Miki; Jorge Carneiro Purpose This paper aims to investigate the effects of formal institution agents on export performance, mediated by coopetition. It presents novel scales for evaluating firms...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (5): 1150–1166.
Published: 30 August 2021
...Arsalan Safari; Ali Salman Saleh; Vanesa Balicevac Al Ismail Purpose This study aims to examine a conceptual integrated framework for small- and medium-sized enterprises’ (SMEs) export performance that comprises all potential export determinants and inhibitors. This study also incorporates...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (3): 509–528.
Published: 07 July 2021
...Pedro Mendonça Silva; Victor Ferreira Moutinho; Vera Teixeira Vale Purpose The purpose of this paper is to examine the relationship between product innovation and network and their export performance, particularly in trade fair context. Moreover, this paper conducts a comparative study among...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (10): 1876–1893.
Published: 29 January 2021
... production-related resources and their choices of EMCMs will outperform their counterparts that do not have such internal fit. Export performance Export marketing control modes Production exploitation Production exploration Relationships with home supplier Production-exploitation Production...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (11): 1715–1738.
Published: 29 April 2020
... a policy makers’ perspective, for some time, support providers in particular African countries noted concern about increasing their respective export performance as their share of global product exports kept falling (Wolf, 2007 ; Ghana Export Promotion Authority [GEPA], 2014). As such, this current study...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (11): 1659–1672.
Published: 30 March 2020
... in the strong positive effects of relationship management, relationship investment and communication quality on financial export performance. A second and important finding relates to the different effects of the business and cultural dimensions of psychic distance, while the former positively affects...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (4): 635–654.
Published: 21 February 2020
... to accelerate SMEs’ export performance. Design/methodology/approach This study draws on contingency theory and takes a resource-based and market-based view to provide a holistic understanding of the issue. This study uses primary data collected via extensive surveys from active SMEs in three main industrial...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (2): 284–305.
Published: 18 October 2019
...- and medium-sized enterprises (SMEs) business-to-business (B-to-B) context, this paper aims to offer a comprehensive description of the antecedents and consequences of social media use in international B-to-B SMEs and the way in which this use affects their export performance. Design/methodology/approach...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (6): 864–875.
Published: 03 July 2017
... The purpose of this study is to investigate the role of business process innovativeness in the networking-export performance relationship in a developing country low-tech industry setting. Most innovation research in international business and entrepreneurship is conducted on high-tech industries in developed...
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (3): 365–380.
Published: 04 April 2016
... in the interrelations between perceived psychic distance, marketing mix decisions and export performance. The second objective concerns the influence of resource heterogeneity (size and export department) in the proposed model. The current paper tests a posited research model and its hypotheses using the data...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (1): 83–95.
Published: 03 February 2015
...Mina Behyan; Osman Mohamad; Azizah Omar Purpose – The purpose of this paper is to investigate several concepts of inward and outward internationalization and their impact on export performance in the context of Malaysian manufacturing exporting firms. Design/methodology/approach – Mail...
