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1-13 of 13
Keywords: Guanxi
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Journal Articles
Strengthening manufacturers’ influence in triadic channels: leveraging relationships with indirect customers
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Journal of Business & Industrial Marketing (2026) 41 (7): 1069–1082.
Published: 07 May 2026
...Chih-Wei Lin; Lei-Yu Wu Purpose This study aims to explain how manufacturers strengthen their standing in triadic channel networks (manufacturer–agent–retailer) by blending asset-specific investments, financial incentives and guanxi building. It assesses how the number of agents (single vs...
Journal Articles
Relational governance, guanxi and interorganizational opportunism: a meta-analysis of the moderators
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Journal of Business & Industrial Marketing (2025) 40 (10): 1955–1970.
Published: 02 October 2025
...Yiwei Wang; Wenxue Lu; Wenqian Guo Purpose Existing literature generally recognizes relational governance as the main informal mechanism for managing opportunism. However, how guanxi relates to opportunism and how it compares in effectiveness remain unclear. To address these gaps...
Includes: Supplementary data
Journal Articles
Beyond trust: value creation via social media business model for Chinese Daigou business of luxury products
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Journal of Business & Industrial Marketing (2025) 40 (6): 1355–1375.
Published: 19 May 2025
... media marketing, the authors argue that Daigou, as SMBM, generates value for both customers and sellers by leveraging social media platforms. Notably, the authors highlight the importance of Guanxi networks in value creation and add a novel perspective on leveraging social media for BMs in informal...
Journal Articles
B2B informal networking influences on relational outcomes in emerging and developed nations: a multiregional empirical study
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Journal of Business & Industrial Marketing (2024) 39 (7): 1419–1432.
Published: 07 May 2024
...James M. Barry; Sandra S. Graca; Pankaj K. Maskara; Ramina W. Benjamin Purpose This study aims to investigate how indigenous socio-cultural (ISC) practices within informal networks, such as guanxi and wasta, provide benefits beyond mere access. Specifically, the authors explore their global impact...
Journal Articles
How to make you more central? The role of guanxi and interaction
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Journal of Business & Industrial Marketing (2024) 39 (8): 1788–1799.
Published: 29 April 2024
.... In Chinese society, firms allocate significant human, financial and material resources towards cultivating guanxi. The purpose of this study is to explore whether and how the three aspects of guanxi, namely renqing, ganqing and xinyong, can make firms more central, and to examine the mediating role...
Journal Articles
Unpacking the relationship between formal contracts and alliance innovation performance: the role of relationship learning and guanxi
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Journal of Business & Industrial Marketing (2022) 37 (3): 564–577.
Published: 14 June 2021
... innovation performance and how guanxi moderates the mediating effect. Design/methodology/approach This study is conducted with a sample of 225 manufacturers in China. This paper used hierarchical regression analysis to test the hypotheses and used the PROCESS method to test the mediating effect...
Journal Articles
Dark side of joint R&D collaborations: dependence asymmetry and opportunism
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Journal of Business & Industrial Marketing (2020) 35 (4): 741–755.
Published: 27 March 2020
...Naiding Yang; Yue Song; Yanlu Zhang; Jingbei Wang Purpose The purpose of this study is to enhance the comprehensive understanding of the roles of resource investments, explicit contracts and three components of guanxi (i.e. renqing, ganqing and mianzi...
Journal Articles
The role of Guanxi on international business-to-business relationships: a systematic review and future directions
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Journal of Business & Industrial Marketing (2020) 35 (7): 1125–1140.
Published: 01 October 2019
...Birce Dobrucalı Purpose This paper aims to provide a comprehensive and systematic review of the extant empirical body of knowledge regarding the impact of Guanxi on international Business-to-Business (B-to-B) relationships. Design/methodology/approach After the collection and refinement...
Journal Articles
The double-edged effects of guanxi on partner opportunism
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Journal of Business & Industrial Marketing (2019) 34 (6): 1313–1322.
Published: 07 January 2019
...Lu Shen; Chuang Zhang; Wenbo Teng Wenbo Teng can be contacted at: tengwenbo@dufe.edu.cn 21 01 2018 25 06 2018 17 09 2018 24 09 2018 28 10 2018 In addition, the curvilinear effect of guanxi on opportunism may be moderated by legal enforceability...
Journal Articles
Trust, guanxi, and cooperation: a study on partner opportunism in Chinese joint-venture manufacturing
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Journal of Business & Industrial Marketing (2018) 33 (1): 95–106.
Published: 05 February 2018
...Jinjie Xue; Shaokai Lu; Benshan Shi; Haiping Zheng Purpose The purpose of this paper is to provide a conceptual model for examining the effects of trust (competence trust, goodwill trust) and cooperation on partner opportunism and for exploring the moderating effects of guanxi on the relationships...
Journal Articles
Does guanxi in China always produce value? The contingency effects of contract enforcement and market turbulence
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Journal of Business & Industrial Marketing (2016) 31 (7): 861–876.
Published: 01 August 2016
...Liping Qian; Pianpian Yang; Yao Li Purpose The purpose of this study is to reconcile the positive, non-significant and even negative effects of guanxi on firm performance from two aspects. First, it explores the linear and curvilinear relationships between guanxi and distinct...
Journal Articles
Favour and opportunity: renqing in Chinese business relationships
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Journal of Business & Industrial Marketing (2016) 31 (2): 183–192.
Published: 07 March 2016
... identifies the importance of opportunities in Chinese business relationships. Guanxi can be considered as a relationship, as a form of exchange and a resource (Fan, 2002a). The word guanxi has been defined as an interpersonal connection (Chua and Morris, 2006), special relationship (Su...
Journal Articles
Relationship portfolios and guanxi in Chinese business strategy
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Journal of Business & Industrial Marketing (2011) 27 (1): 16–28.
Published: 16 December 2011
... used in Western research were mentioned by the interviewees, the most important dimensions in a Chinese context are sales volume, customer's strategic importance, and trust. Additionally, emphasis on a network perspective is needed and it was found that although guanxi is important...
