Keywords: Guanxi
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (10): 1955–1970.
Published: 02 October 2025
...Yiwei Wang; Wenxue Lu; Wenqian Guo Purpose Existing literature generally recognizes relational governance as the main informal mechanism for managing opportunism. However, how guanxi relates to opportunism and how it compares in effectiveness remain unclear. To address these gaps...
Includes: Supplementary data
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (8): 1788–1799.
Published: 29 April 2024
.... In Chinese society, firms allocate significant human, financial and material resources towards cultivating guanxi. The purpose of this study is to explore whether and how the three aspects of guanxi, namely renqing, ganqing and xinyong, can make firms more central, and to examine the mediating role...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (4): 741–755.
Published: 27 March 2020
...Naiding Yang; Yue Song; Yanlu Zhang; Jingbei Wang Purpose The purpose of this study is to enhance the comprehensive understanding of the roles of resource investments, explicit contracts and three components of guanxi (i.e. renqing, ganqing and mianzi...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (6): 1313–1322.
Published: 07 January 2019
...Lu Shen; Chuang Zhang; Wenbo Teng The study offers a more balanced view of guanxi by showing both its positive and negative effects on opportunism. It also uncovers legal enforceability and partner asset specificity as two boundary conditions that influence the curvilinear effects...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (2): 183–192.
Published: 07 March 2016
... identifies the importance of opportunities in Chinese business relationships. Although ganqing and xiren are important concepts of guanxi, research indicates that renqing is the key to guanxi (Wang et al., 2008 , Shi et al., 2011 , Yen et al., 2011). Most of the research...
Journal Articles
Journal of Business & Industrial Marketing (2011) 27 (1): 16–28.
Published: 16 December 2011
... used in Western research were mentioned by the interviewees, the most important dimensions in a Chinese context are sales volume, customer's strategic importance, and trust. Additionally, emphasis on a network perspective is needed and it was found that although guanxi is important...

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