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Keywords: Guanxi
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (10): 1955–1970.
Published: 02 October 2025
...Yiwei Wang; Wenxue Lu; Wenqian Guo Purpose Existing literature generally recognizes relational governance as the main informal mechanism for managing opportunism. However, how guanxi relates to opportunism and how it compares in effectiveness remain unclear. To address these gaps...
Includes: Supplementary data
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (6): 1355–1375.
Published: 19 May 2025
... media marketing, the authors argue that Daigou, as SMBM, generates value for both customers and sellers by leveraging social media platforms. Notably, the authors highlight the importance of Guanxi networks in value creation and add a novel perspective on leveraging social media for BMs in informal...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (8): 1788–1799.
Published: 29 April 2024
.... In Chinese society, firms allocate significant human, financial and material resources towards cultivating guanxi. The purpose of this study is to explore whether and how the three aspects of guanxi, namely renqing, ganqing and xinyong, can make firms more central, and to examine the mediating role...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (4): 741–755.
Published: 27 March 2020
...Naiding Yang; Yue Song; Yanlu Zhang; Jingbei Wang Purpose The purpose of this study is to enhance the comprehensive understanding of the roles of resource investments, explicit contracts and three components of guanxi (i.e. renqing, ganqing and mianzi...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (6): 1313–1322.
Published: 07 January 2019
...Lu Shen; Chuang Zhang; Wenbo Teng Wenbo Teng can be contacted at: tengwenbo@dufe.edu.cn 21 01 2018 25 06 2018 17 09 2018 24 09 2018 28 10 2018 In addition, the curvilinear effect of guanxi on opportunism may be moderated by legal enforceability...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (1): 95–106.
Published: 05 February 2018
...Jinjie Xue; Shaokai Lu; Benshan Shi; Haiping Zheng Purpose The purpose of this paper is to provide a conceptual model for examining the effects of trust (competence trust, goodwill trust) and cooperation on partner opportunism and for exploring the moderating effects of guanxi on the relationships...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (2): 183–192.
Published: 07 March 2016
... identifies the importance of opportunities in Chinese business relationships. Guanxi can be considered as a relationship, as a form of exchange and a resource (Fan, 2002a). The word guanxi has been defined as an interpersonal connection (Chua and Morris, 2006), special relationship (Su...
Journal Articles
Journal of Business & Industrial Marketing (2011) 27 (1): 16–28.
Published: 16 December 2011
... used in Western research were mentioned by the interviewees, the most important dimensions in a Chinese context are sales volume, customer's strategic importance, and trust. Additionally, emphasis on a network perspective is needed and it was found that although guanxi is important...

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