Keywords: Innovation
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Journal of Business & Industrial Marketing (2025) 40 (6): 1389–1401.
Published: 07 May 2025
...Anastasia Pojiltov; Tuija Mainela Purpose This study aims to understand multi-actor value co-creation in a Nordic healthcare innovation network. This study answers the question: how healthcare innovation collaboration embeds multiple organizational goals and societal objects in the value co...
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Journal of Business & Industrial Marketing (2024) 39 (13): 15–26.
Published: 17 November 2023
...Matteo Dominidiato; Simone Guercini; Matilde Milanesi; Annalisa Tunisini Purpose This paper aims to investigate sustainability-led innovation, focusing on the interplay between product and process innovation for sustainability goals and the underlying supplier–customer relationships. Thus...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (3): 651–666.
Published: 10 October 2023
... and innovative capabilities to investigate knowledge renewal in 16 franchise networks. Findings The findings show that adaptive and innovative capabilities complement each other to foster know-how renewal. Furthermore, networks without internal R&D need to mobilize adaptive, absorptive and innovative...
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Journal of Business & Industrial Marketing (2023) 38 (11): 2460–2470.
Published: 11 April 2023
... of this study is therefore to provide knowledge on how MF institutions (MFIs) can innovate and scale their services to improve financial inclusion for more people in need, particularly small holder farmers. Design/methodology/approach Recent research suggests that Grameen Foundation builds on well...
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Journal of Business & Industrial Marketing (2022) 37 (8): 1717–1733.
Published: 13 April 2022
...Emanuele Lettieri; Laura Marone; Nicola Spezia; Ilenia Gheno; Cinzia Mambretti; Giuseppe Andreoni Purpose This study aims to offer novel insights on how industrial marketing might contribute to bringing innovations to market in the peculiar case of health care. This study aims at shedding first...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (1): 36–52.
Published: 04 March 2022
... learning and firm innovativeness on PC? Jogendra Kumar Nayak can be contacted at: jogendra.nayak@ms.iitr.ac.in 27 09 2021 19 01 2022 03 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only The purpose of this study...
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Journal of Business & Industrial Marketing (2022) 37 (6): 1169–1181.
Published: 26 August 2021
...Daniel Eduardo Chavez; Haipeng (Allan) Chen This paper distinguishes itself from the existing literature with its focus on innovation within a contingency perspective for first-mover advantages. Innovation Contingency approach Pioneers First-mover advantage Entry timing...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 161–173.
Published: 09 August 2021
...Heléne Lundberg; Christina Öberg Purpose Universities, when collaborating with industry, are generally assumed to be the motors for innovation. Inspired by a case on a university’s collaboration with small- and medium-sized enterprises (SMEs) in a regional strategic network (RSN), this paper aims...

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