... studies. Design/methodology/approach A literature review was conducted through bibliometric analysis using performance and science mapping techniques. The article search process used the Scopus database and specific keywords within the time frame of 2004–2024. In addition, the retained articles were...

.... The content analysis using the aforementioned frameworks provides the basis to elaborate propositions for future research on power in the supply chain from the perspective of gender differences. Research limitations/implications This systematic literature review offers a comprehensive guide...

... of misinformation on social media platforms, which is a growing concern these days. Design/methodology/approach The authors curate and synthesize the dispersed knowledge about misinformation on social media by conducting a systematic literature review based on the preferred reporting items for systematic...

...Veronica Vitali; Claudia Bazzani; Annamaria Gimigliano; Marco Cristani; Diego Begalli; Gloria Menegaz Claudia Bazzani can be contacted at: claudia.bazzani@univr.it 05 10 2021 17 05 2022 09 07 2022 18 07 2022 This study proposes a literature review and, based...

... analysis (fsQCA). Design/methodology/approach This study uses a literature review to examine the use of fsQCA in B2B marketing research. Findings First, the current manuscript presents the benefits that the application of fsQCA can offer to market researchers investigating B2B phenomena. Second...

... a theoretical understanding of value creation and capture in buyer–supplier relationships. Design/methodology/approach A systematic literature review was conducted on 195 articles published in 21 leading journals in marketing, operations management and strategy disciplines. Findings An integrated...

... and practitioners. Design/methodology/approach A systematic literature review has been conducted on B2B digital marketing. The various themes have been identified on the basis of the comprehensive analysis of extant literature. Also, semi-structured interviews with B2B marketing experts were also conducted...

... 07 2019 29 08 2019 25 11 2019 12 12 2019 12 12 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social media analytics Business-to-business marketing Social media Literature review B2B Analytics Capability...

... marketing. Design/methodology/approach This is a thematic literature review, drawing on both B2B marketing and Information Systems literature. In total, 112 academic articles from nine journals were identified and analyzed. The findings were synthesized and compiled to provide answers to the predefined...

...Henrik Agndal; Lars-Johan Åge; Jens Eklinder-Frick Purpose This paper aims to present a review of articles on business negotiation published between 1995 and 2015. Design/methodology/approach This literature review is based on 490 articles on business negotiation. Findings When analyzing...

... trade fair research can intersect and cross-fertilize. Literature review Conceptual framework Trade fair Exchanges Integrative review Trade fairs have by now accumulated a significant amount of academic research. A substantial portion of this research originates from marketing...

... by providing an overview and detailed insight into VA approaches as framed by the most central literature streams, as well as comparing the streams to assist researchers in developing the theoretical basis for new research on VA. The article is structured as follows. We first describe our literature review...