...Ritika Chopra; Seema Bhardwaj; Hasnan Baber; Olajide Idris Sanusi Purpose This study aims to conduct a systematic review of the existing literature on export promotion and foreign market entry strategies for small and medium enterprises (SMEs). Design/methodology/approach This study...

...Frank Tian Xie; Naveen Donthu; Wesley J. Johnston Purpose This paper aims to present a new framework that describes the relationship among market entry order and timing, the advantages accruing to first-movers and late-movers, entry timing premium (ETP), marketing strategy and enduring market...

... of complaint), how it is resolved (management procedure) and when it is closed (duration). Business-to-business marketing Customer satisfaction Customer loyalty Market entry Distributors Degree of internationalization Complaint management M M0 M1 F0 F1 F2 Complaint management...

... to provide a conceptual model of polyhedral diagnosis of market entry strategy (PODMES model) for “born global” firms involved in e-learning industries. Design/methodology/approach The use of the case study methodology allowed apply PODMES model to a “born global” firm of the e-learning industry...

... 2015 China Market expansion Medical products Market entry Biotechnology Location determinants Furthermore, second-tier cities in China have distinct advantages compared with other cities: cheaper labor costs, faster development speed, more favorable local policies, fresher air...

... in 60 states (BT, 1997). Globalization Country of origin Marketing strategy Telecommunications Market entry United Kingdom An executive summary for managers and executive readers can be found at the end of this article. To date, the vast majority of research...

... investment, now that China is part of the WTO. China Telecommunications Tool manufacturers Market entry The Chinese telecommunications equipment market is composed of manufacturers and suppliers of network equipment, infrastructure, terminals and access products. Due to its size, when...

... partnerships as the entry mode to US markets is used. In addition, this paper describes the patterns of direct investment, asset ownership, gross product, and intra‐firm B‐to‐B trade of Latin American companies in the USA. Management strategy Marketing strategy Market entry Business‐to‐business marketing...

..., however, it was to be expanded to 40 in the near future. (A précis of the article “NEGBI – introducing new systems in the telecom market”. Supplied by Marketing Consultants for Emerald.) Communication technologies Market entry Globalization Financial restructuring Sales force © Emerald...

...Fahri Karakaya This study examines the importance of 25 barriers to market entry in industrial markets. A survey of 93 firms indicates that majority of business executives consider cost advantages and capital requirements to enter markets as the two most important barriers to entry followed...

...Brian Low; Ian Wilkinson Existing business marketing theory often overstates the importance of competitive positioning when undertaking market entry strategy, although most theory acknowledge the need to develop strategies based on an analysis of the market structure. Indeed, as business marketers...