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Keywords: New Zealand
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Journal Articles
An empirical study of the outcome-driven implementation in small- and medium-sized enterprises
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (1): 71–84.
Published: 11 April 2022
... the concept of outcome-driven supply chain (ODSC) and empirically examining its relationship with supply chain practices and performance implications in an attempt to articulate its antecedents and consequences for small- and medium-sized enterprises (SMEs) in New Zealand (NZ). The purpose of this study...
Journal Articles
Creating value for channel partners: the Cervena case
Available to Purchase
Journal of Business & Industrial Marketing (2005) 20 (3): 127–135.
Published: 01 May 2005
...Michael Beverland Purpose Aims to report on the approach used by the New Zealand Game Industry Board (NZGIB) to create a competitive advantage with channel buyers in the USA. This examination is in response to calls for research on international marketing strategy implementation in business...
Journal Articles
Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand
Available to Purchase
Journal of Business & Industrial Marketing (2004) 19 (6): 386–396.
Published: 01 October 2004
...Jaqueline Pels; Roderick J. Brodie; Wesley J. Johnston This paper examines the marketing practices of Argentine business‐to‐business firms and compares them with the marketing practices of US and New Zealand firms. While the results show marked similarities in the practices for a certain proportion...
Journal Articles
Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?
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Journal of Business & Industrial Marketing (2001) 16 (5): 382–400.
Published: 01 September 2001
...Nicole E. Coviello; Roderick J. Brodie The literature has traditionally argued that marketing in firms serving consumer markets is, and should be, different from that in firms serving business markets. This research investigates the marketing practices of 279 firms in Canada and New Zealand...
