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Keywords: New Zealand
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (1): 71–84.
Published: 11 April 2022
... The research starts a pioneer work on understanding ODSC in the context of NZ SMEs. Also, this study provides a valuable guideline to ODSC practices to improve ODSC outcomes and related performance benefits. Outcome-driven supply chain SMEs Empirical study New Zealand Small- to medium- sized...
Journal Articles
Journal of Business & Industrial Marketing (2005) 20 (3): 127–135.
Published: 01 May 2005
...Michael Beverland Purpose Aims to report on the approach used by the New Zealand Game Industry Board (NZGIB) to create a competitive advantage with channel buyers in the USA. This examination is in response to calls for research on international marketing strategy implementation in business...
Journal Articles
Journal of Business & Industrial Marketing (2004) 19 (6): 386–396.
Published: 01 October 2004
...Jaqueline Pels; Roderick J. Brodie; Wesley J. Johnston This paper examines the marketing practices of Argentine business‐to‐business firms and compares them with the marketing practices of US and New Zealand firms. While the results show marked similarities in the practices for a certain proportion...
Journal Articles
Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?
Journal of Business & Industrial Marketing (2001) 16 (5): 382–400.
Published: 01 September 2001
...Nicole E. Coviello; Roderick J. Brodie The literature has traditionally argued that marketing in firms serving consumer markets is, and should be, different from that in firms serving business markets. This research investigates the marketing practices of 279 firms in Canada and New Zealand...
