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Keywords: Relationship learning
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Journal Articles
Innovation generation in buyer-supplier collaborative relationships: the role of relationship learning
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Journal of Business & Industrial Marketing (2025) 40 (10): 2044–2061.
Published: 02 October 2025
...Suicheng Li; Yujie Li; JinHui Peng Purpose The purpose of this paper is to develop a model to explore and empirically examine how buyer–supplier collaborative relationships generate relationship-based innovation. In particular, it examines relationship learning as a mechanism by which buyer...
Journal Articles
Unpacking the relationship between formal contracts and alliance innovation performance: the role of relationship learning and guanxi
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (3): 564–577.
Published: 14 June 2021
...Dong Liu; Yongchuan Bao; Guocai Wang Purpose The purpose of this study is to examine how formal contracts affect alliance innovation performance. To understand the mechanism underlying the impact, this study tests whether relationship learning mediates the impact of formal contracts on alliance...
Journal Articles
The impacts of competence-based marketing capabilities: relative attention, relationship learning and collaboration development
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Journal of Business & Industrial Marketing (2018) 33 (7): 896–910.
Published: 05 October 2018
... of competence would directly affect collaborative relationships in a buyer–supplier relationship. The two mediating roles of relative attention from buyers and relationship learning with buyers were confirmed. The empirical findings indicated that relative attention from buyers partially mediates...
Journal Articles
Antecedents of relationship learning in supplier partnerships from the perspective of an industrial customer: the direct effects model
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Journal of Business & Industrial Marketing (2012) 27 (4): 299–310.
Published: 06 April 2012
...Marko Kohtamäki; Michael Bourlakis Purpose This study aims to examine the antecedents of relationship learning in partnerships and develop a research model that explains relationship learning through three complementary constructs: relational practices, social capital and suppliers' relationship...
