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Keywords: Relationship learning
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (10): 2044–2061.
Published: 02 October 2025
...Suicheng Li; Yujie Li; JinHui Peng Purpose The purpose of this paper is to develop a model to explore and empirically examine how buyer–supplier collaborative relationships generate relationship-based innovation. In particular, it examines relationship learning as a mechanism by which buyer...
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