...Ilkka Tapani Ojansivu Purpose This study aims to explore what characteristics contribute to the definition of relevance in business-to-business (B2B) marketing research and how/why different strands of B2B marketing maintain or lose their relevance. Design/methodology/approach This study...

...Naveen Donthu; Satish Kumar; Riya Sureka; Rohit Joshi Purpose This study aims to map the major research constituents and trends for the Journal of Business and Industrial Marketing (JBIM) during its 34-year history (1986–2019). It also identifies JBIM’s thematic structure and the key...

... from the perspective of their key suppliers. Originality/value This study is the first to introduce emotional intelligence within an environment that consisted of individuals working with others outside of their respective organizations (buyers and suppliers). This research offers some insight...

...Diane H. Parente; Peggy D. Lee; Michael D. Ishman; Aleda V. Roth Purpose This paper aims to establish a two‐part research agenda for marketing in supply chain management (SCM) through the application of an interdisciplinary model, using marketing, operations, logistics/purchasing, and information...

...Benet DeBerry‐Spence; Kofi Q. Dadzie; Benét DeBerry‐Spence Purpose This paper seeks to begin a meaningful dialogue on the concept of third space, or “in‐between space”, within the marketing discipline. In the context of scholarly research, third space exists between the academy and places...

... added by applying a business marketing perspective on a range of scholarly and curricular issues, including: conducting research, manuscript reviewing processes, the distinct roles of reviewer, editor and author, faculty time utilization, and enhancement of degree programs at all four levels...

...Angela Hausman; Wesley J. Johnston; Jagdish N. Sheth; Arun Sharma Purpose Business‐to‐business marketing has come of age in the last three decades and research in this area has been extensive and impressive. This paper examines the extant body of business‐to‐business marketing research...

... Limited 2003 Maquiladora production Supply chain management Production planning and control Research Economically, the world is changing rapidly and sometimes explosively. Achieving success, especially in multinational enterprises that face exponential change due to their borderless...

... the opportunity for salespeople to perform well. Discusses research implications and offers management guidelines to improve the effectiveness of sales organizations. © MCB UP Limited 1994 Performance Measurement Research Sales Management Sales managers know that the performance...