... business environment. Findings This study identified the most productive sources of research on LSS 4.0, including publications, authors, countries and affiliations. It explored the key enablers, barriers and toolsets associated with LSS 4.0 from the perspective of people, processes and technology...

... to go direct-to-consumer (D2C). Given this influx of digital technologies, this study aims to systematically document the accumulated knowledge that aids managers in addressing these challenges while guiding researchers in future inquiries. Design/methodology/approach The study analyzes 489 research...

... channels make it easier to track critical metrics besides other key factors. Issues like digital transformation, the use of artificial intelligence for virtual engagement, personalization, innovation and salesforce management by leveraging technology would be critical for improved B2B customer engagement...

...Antonietta Megaro Purpose This work tries to detect the factors that can impact service innovation in the retail sector according to a service ecosystem (SES) perspective. This paper aims to understand whether it is possible to study innovation focusing on the impact of technology on resource...

... relationships. This paper aims to contribute to the understanding of the changes brought about by telemedicine, as a new technology, in patient routes. Design/methodology/approach This case study method was applied to examine five health-care protocols through their patient routes (series of activities...

... of the COVID-19 pandemic. For instance, they are relying on the automation process, transferring new and updated knowledge to the current and new suppliers, managing workforce diversity, understanding the impact of demand’s disruption, managing the ecosystem and finally using digital technologies to mitigate...

... manufacturing processes which remove material – for industrial marketing. Design/methodology/approach After presenting the literature on customer relationships and digital technologies in business-to-business, the study uses a “zoom-out” and “zoom-in” perspective to review the extant literature on AM...

...Orlando Troisi; Anna Visvizi; Mara Grimaldi Purpose The purpose of this paper is to explore the emergence of innovation in smart service systems to conceptualize how actor’s relationships through technology-enabled interactions can give birth to novel technologies, processes, strategies and value...

...Michael K. Rich The field of marketing has had a history of individuals and organizations attempting short‐term gain through less than ethical means. The advent of the Web and other technological advances has placed powerful resources in the hands of practitioners. Coupled with that power...

... (Day, 1992; Wind and Robertson, 1983). The current state of marketing strategy registers information technology’s significance within the field of marketing strategy as one of several consequential issues to consider in efforts required to advance the marketing discipline (Varadarajan and Jayachandran...

... supply chain elements. Examines the extent and appropriateness of the integration of these individual elements. Examines the use of technology as an appropriate means of integration. Evaluates the extent to which the supply chain operations are contributing to strategy deployment. Determines...

...Bruce D. Keillor; R. Edward Bashaw; Charles E. Pettijohn One of the primary characteristics of the sales environment of the next century will be the proliferation of technology as an important component of the sales process. The successful salesperson of the future will be marked by an ability...

.... Call centers belong to a new breed of potent technology‐driven business tools that evolved in direct response to the changes in today’s business environment. Being rooted in a technological foundation, call centers have superior attributes. They offer more flexibility and simultaneously lower the costs...

... degrees of uncertainty and resistance associated with the decision to adopt. © MCB UP Limited 1997 Education Industrial performance Institutional analysis Marketing Technology The industrial adoption process is exceedingly complex. Almost without exception, the buying and selling...

...Sang‐Lin Han As new technologies and new processes are adopted by firms, the technology level of the firm is emerging as an important variable of inter‐organizational relationships. Examines the influence of technology levels on the customer‐supplier interactions and presents a conceptual model...

...Gerald E. Smith Industrial design has become a key source of competitive advantage and strategic focus to companies in the 1990s. The rapid emergence of the information age, the proletarianization of computer technology, and the need for continual improvements in worker productivity have driven...

...Paul R. Prabhaker; Joel D. Goldhar; David Lei Recent advances in product design and manufacturing technologies allow for high levels of product variety at low cost, leading to economies of scope. Economies of scope allow for multiple product operations without the cost penalty of traditional...

... of success of new industrial products than performing development (and subsequent)activities proficiently. © MCB UP Limited 1995 Marketing New product development Statistics Technology In a market economy, developing and introducing new products is essential for firms′ survival...

...Rick Brown Considers the development of the culture of innovation and how the concept can be beneficial in business. Examines the application of marketing innovation (new products) and technological innovation which is not market driven. Illustrates the growth of innovative products through “S...