... the literature to examine how fintech enables value co-creation in B2B ecosystems, with particular attention to emerging themes, geographical coverage and recent developments. Design/methodology/approach Drawing on a systematic literature review of 219 papers, this study uses a text-mining approach...

...Meichun Lin; Watcharee Lekhawipat Purpose In the current digital landscape, optimizing and streamlining value chains is imperative for organizations to maintain competitiveness and meet evolving customer demands. This study aims to investigate the impact of value co-creation between supply chain...

...Danli Du; Tianyuan Dong; Mingzhe Jia Purpose This study aims to examine the impact of collaborative innovation network embeddedness on enterprise value co-creation. It further tests the mediating role of technological resource absorption capacity and the moderating effects of independent director...

... the research field in the service sector. The objective is to analyze value co-creation with external stakeholders as an antecedent and business results as a consequent of SOSI and evaluate the moderating role of the activity sector. Design/methodology/approach Using a structured electronic questionnaire...

...Chong Xin; Yushi Wang; Yuan Li; Furong Zhang; Hailun Xu Purpose This study aims to explore whether the activities of coupled knowledge flows between enterprises have a positive impact on the realization of value co-creation in the innovation ecosystem. Design/methodology/approach Open...

... equilibrium, offering a nuanced perspective on value co-creation. Originality/value This paper enhances SDL theory by explicitly recognizing competition as a concurrent factor alongside cooperation. Basically, it reconfigures SDL’s value co-creation paradigm through the lens of strategic duality. SDF...

...–customer relationships. With shifts toward cooperative paradigms favoring value co-creation between salespeople and their customers, LWTs may act as a deterrent to building successful and mutually collaborative salesperson–customer relationships. Although the potential link between salesperson personality...

...Luis Ricardo Solís-Rivera; Martina G.Gallarza; Marcelo Royo-Vela Purpose This study aims to describe the main contributions of value co-creation (VcC) in the agri-food sector and highlight its descriptive characteristics, literature structure, theory connections and promising avenues for future...

... a conceptual framework of psychological ownership and value co-creation. Design/methodology/approach This is a qualitative study wherein the authors have conducted in-depth interviews with 35 informants in the agriculture industry, ranging from farmers and branding experts to investors and other...

...Anastasia Pojiltov; Tuija Mainela Purpose This study aims to understand multi-actor value co-creation in a Nordic healthcare innovation network. This study answers the question: how healthcare innovation collaboration embeds multiple organizational goals and societal objects in the value co...

...Harriman Samuel Saragih Purpose This study aims to explore the interplay between resource stewardship, relational connectedness and value co-creation in business-to-business (B2B) marketing, addressing gaps in understanding how these elements collectively influence stakeholder relationships...

... service-for-service exchanges on the value co-creation process, the interdependencies between different levels of context and the roles in the value co-creation process that the actors play depending on the context level. Design/methodology/approach Using the theoretical framework of service-dominant...

... about the dark side of value co-creation and highlights that value co-creation can impede product performance when user entrepreneurs lay too much emphasis on the collaboration processes. User entrepreneurs identify problems with a product and modify it for their own use. They understand...

... innovation and value co-creation strategies adopted by biotechnology and pharmaceutical firms. The purpose of this study is to examine how biotechnology and pharmaceutical industries use value co-creation strategies to obtain external resources. Design/methodology/approach This study developed...

...Mian M. Ajmal; Amin Jan; Mehmood Khan; Matloub Hussain; Anas A. Salameh Purpose This study aims to identify and categorize the barriers and motivators to value co-creation and to establish its theoretical link with the five axioms of value co-creation. Design/methodology/approach The study...

... integration practices in SESs and to rank different patterns of innovation by evaluating their effects in terms of value co-creation. Design/methodology/approach To show up the perception of actors, a case study has been carried out through semi-structured interviews. The aggregates of practices...

...Umer Mukhtar; Christian Grönroos; Per Hilletofth; Marcio Lopes Pimenta; Ana Cristina Ferreira Purpose The purpose of this study is twofold. First, this study proposes to investigate the impact of inter-functional value co-creation (VCC) in a manufacturing firm’s value chain on supply chain...

...Elina Lassila; Eija-Liisa Heikka; Satu Nätti Purpose The purpose of this study is to examine the role of interaction in supporting value co-creation during pre-purchase customer journey stages when selling professional B-to-B services. First, value co-creation in professional service firms (PSFs...

..., 1997). Our study adds to the literature on value co-creation in three ways: first, it focuses on the evolution of the co-creation process, which we view as a complex and time-consuming journey, similar to the “innovation journey” (Dooley and Van de Ven, 1999). In particular, we identify four sub...

...Cristina García-Magro; María-Luz Martín-Peña; José María Sánchez-López Purpose This study aims to investigate the impact of utilitarian, hedonic and social emotional mechanics in gamified digital platforms on the components of value co-creation. Design/methodology/approach Hypotheses...