... Emerald Group Publishing Limited 2012 Industrial pricing Price setting process Pricing orientation Pricing decision Pricing policy Product costs Of the three main approaches to pricing used in industrial markets – cost‐based, competition‐based and value‐based – the third...

... Emerald Group Publishing Limited 2010 Pricing Strategic management Pricing policy The global economic downturn which occurred from late 2007 to early 2010 has encouraged many companies to direct renewed attention to the use of price to maintain sales volume, or at least to protect...

... Group Publishing Limited 2010 Pricing New products Relationship marketing Computer software Pricing policy Consumer behaviour When a company has a product or service ready for market, how can it use price to attract the attention of buyers and induce them to buy it? Two factors...

... Emerald Group Publishing Limited 2008 Pricing Pricing policy Value‐in‐use pricing Pricing has a huge impact on profitability. Pricing strategies vary considerably across industries, countries and customers. Nevertheless, researchers generally concur that pricing strategies can...

... or drive revenue relative to existing solutions (i.e. they create significant economic value). At the same time, it is unproven whether the product can actually deliver on its value proposition. Pricing Product development Business development Pricing policy Asset valuation Risk management...