Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569910253080. When citing the article, please cite: Richard L. Irwin, D. Zwick William, A. Sutton, (1999), “Assessing organizational attributes contributing to marketing excellence in American professional sport franchises”, European Journal of Marketing, Vol. 33 Iss 3/4 pp. 314 - 328.