Issues

Misplaced marketing – A best buy in advertising: schools selling students as media audiences

Catharine M. Curran
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Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence

Fredric Kropp; Anne M. Lavack; Stephen J.S. Holden
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Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

Robert D. Straughan; James A. Roberts
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Dissatisfied consumers who complain to the Better Business Bureau

James E. Fisher; Dennis E. Garrett; Mark J. Arnold; Mark E. Ferris
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Targeting children online: Internet advertising ethics issues

M. Jill Austin; Mary Lynn Reed
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Erratum

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Book Review

Marketing to the Affluent

Terri Feldman Barr
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Selling to the Affluent

Terri Feldman Barr
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Networking with the Affluent

Terri Feldman Barr
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Value‐added Public Relations: The Secret Weapon of Integrated Marketing

Susan Rozmanith
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Measuring Brand Communication: Return on Investment

J. Jonathan Zajas
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Demography for Business Decision Making

Allan R. Miller
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Marketing Straight to the Heart

M.J. Abyrab
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