This study was undertaken to determine what trends have been occurring in price discrimination in the United States over the past 25 years. The vehicle here will he U.S. District Court actions filed and decisions rendered under the Robinson‐Patman Act from 1961 through 1986. Marketing practitioners and educators have long been discussing the relative impact of the Robinson‐Patman Act on pricing practices. In the years following passage of the Act in 1936, these marketing professionals have felt that noncompliance would bring down the wrath of the federal government. And, for the most part, this fear was well founded. If, in fact, Robinson‐Patman is alive and well today, are large firms practicing discriminatory pricing? If so, are they discriminating and not being prosecuted? Or are they discriminating in price, being prosecuted, and not being convicted of the charge?
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1 January 1988
Review Article|
January 01 1988
PRICE DISCRIMINATION AND ITS IMPACT ON SMALL BUSINESS
Norton E. Marks;
Norton E. Marks
Chairman of the Department of Business at Northwestern State University of Louisiana
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Neely S. Inlow
Neely S. Inlow
Associate Professor of Business at Lynchburg College in Lynchburg, Virginia
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Publisher: Emerald Publishing
Online ISSN: 2052-1200
Print ISSN: 0736-3761
© MCB UP Limited
1988
Journal of Consumer Marketing (1988) 5 (1): 31–38.
Citation
Marks NE, Inlow NS (1988), "PRICE DISCRIMINATION AND ITS IMPACT ON SMALL BUSINESS". Journal of Consumer Marketing, Vol. 5 No. 1 pp. 31–38, doi: https://doi.org/10.1108/eb008216
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